About Minibook:

Minibook is a dynamic and innovative platform designed to [briefly describe what Minibook does and its target audience]. We are on a mission to [briefly state the mission or goals of Minibook]. To help us achieve our marketing objectives, we are looking for a skilled and creative Google Ads and Facebook Ads Specialist to join our team on a freelance basis.

Job Description:

As a Freelance Google Ads and Facebook Ads Specialist, you will play a crucial role in developing, implementing, and optimizing our paid advertising campaigns on Google and Facebook. Your expertise will help drive traffic, increase conversions, and promote the Minibook platform to our target audience.

Key Responsibilities:

• Develop and execute effective Google Ads and Facebook Ads campaigns to achieve marketing goals.

• Conduct keyword research, audience targeting, and competitive analysis to inform ad strategies.

• Create compelling ad copy and visual content that aligns with Minibook's brand and resonates with our audience.

• Monitor and analyze campaign performance metrics to optimize ad spend and improve ROI.

• A/B test ad creatives, landing pages, and targeting strategies to maximize campaign effectiveness.

• Provide regular reports on campaign performance, insights, and recommendations for improvement.

• Stay updated with industry trends, best practices, and platform updates to ensure campaigns are current and effective.

Qualifications:

• Proven experience as a Google Ads and Facebook Ads Specialist with a successful track record of managing and optimizing campaigns.

• In-depth knowledge of Google Ads and Facebook Ads platforms, including tools and best practices.

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Excellent copywriting and creative skills for ad content creation.

• Familiarity with A/B testing methodologies and conversion rate optimization.

• Ability to work independently and manage multiple projects simultaneously.

• Strong communication and collaboration skills.

Preferred Skills:

• Experience in promoting tech platforms or digital products.

• Knowledge of other digital marketing channels (e.g., SEO, content marketing, email marketing).

• Proficiency in using marketing tools and software (e.g., Google Analytics, Facebook Business Manager).

What We Offer:

• Competitive freelance compensation based on experience and performance.

• Flexible remote work environment.

• Opportunity to work with a passionate and innovative team.

• Potential for ongoing collaboration and project extensions.

How to Apply:

Interested candidates are invited to submit their resume, a brief cover letter, and examples of successful ad campaigns they have managed. Please send your application through TheHub.io