Principal UI Designer

Salary Competitive

Principal UI Designer

SYBO is growing. We’re releasing new games, building on the massive success of Subway Surfers as the most downloaded game of all time (4 billion downloads and counting!) and continuing to excite and surprise the most important people in the world: Our players!

We're looking for a Principal UI Designer to join the team and guide Subway Surfers future visual style. You’ll work closely with cross-functional teams to design original UI solutions that align with SYBO’s brand vision and player needs. If you have a passion for crafting visually stunning and intuitive designs, we’d love to hear from you.


  • Design and implement intuitive, engaging UI screens and assets.

  • Optimize UI elements to ensure smooth performance across mobile devices, such as iOS and Android.

  • Ensure a consistent visual style and tone across all UI elements.

  • Create and maintain visual documentation and a style guide for the UI.

  • Conduct user testing and iterate on designs based on feedback to enhance user experience.

  • Stay updated on the latest UI trends, techniques, and technologies relevant to mobile gaming.

  • Actively refine and improve existing UI/UX to elevate user engagement and satisfaction, ensuring the product remains cutting-edge and stays user-friendly.

Your start at SYBO

In your first month

You'll meet the team and learn about what has made Subway Surfers the huge success it is. You’ll be introduced to your team, the tools and get to grips with how we work. You’ll be paired with a mentor who will guide you through your first projects, helping you to feel at home in your new role.

In your first three months

By the end of your third month, you’ll be taking on more impactful responsibilities in the game. Expect to start using your skills to design engaging user interfaces and to contribute to enhancing the game experience. You'll work closely with cross-functional teams to implement and refine your designs based on user feedback and analytics. This period is crucial for deepening your understanding of our player base and refining your ability to tailor experiences that captivate and engage them. You’ll begin to familiarize yourself with the visual style of the game, identifying inconsistencies in our visual identity and work with the Art Director to resolve them.

In your first twelve months

During your first year, you’ll make a huge impact on Subway Surfers. You’ll be fully integrated into the team and lead UI initiatives for new events and features in the game. You’ll also assess the effectiveness of your designs in real-world scenarios and use data to optimize player satisfaction and engagement. Your work on the style guide will create a clear and comprehensive visual framework that streamlines the future work process and facilitates collaboration with external studios, ensuring everyone can easily adhere to our visual standards.


  • Proven experience as a UI Designer in the gaming industry, with a strong portfolio showcasing work on mobile platforms.

  • Capable of designing, rendering, and animating high-quality UI elements

  • Expertise in graphic design, and digital art tools, particularly Adobe Creative Suite.Proficient in Unity, with a solid understanding of its UI tools and capabilities.

  • Proficient in Unity, with a solid understanding of its UI tools and capabilities.

  • Excellent skills in performance optimization for UI across multiple platforms.

Bonus points

  • Experience in User-Centric Design Strategies

  • Knowledge in conducting User Research and Analysis

About SYBO

We're SYBO, the mobile games studio behind the legendary Subway Surfers, with over 4 billion downloads worldwide! Join our team in the heart of Copenhagen, where creativity flourishes in our new, state-of-the-art studio.

If you join us, you'll have the opportunity to dive into exciting and creative projects alongside a diverse group of like-minded colleagues from over 40 countries across the globe.

We truly believe you perform your best, when you have the equipment you need - and our IT team is always on hand to ensure you have access to the latest tools and gear, enabling you to be at your best - even remotely with a home-office budget!
We also pride ourselves in taking care of your well-being, offering a delicious lunch buffet, a variety of healthy snacks, and regular social events to keep the energy flowing.

Not in Copenhagen? Not a problem! We have in-house relocation specialists who will help you relocate, and feel right at home in Copenhagen and at SYBO!


SYBO is committed to providing equal opportunities to all applicants, regardless of race, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Perks and benefits

This job comes with several perks and benefits

Skill development
Skill development

Flexible working hours
Flexible working hours

Maternity / paternity leave
Maternity / paternity leave

Free friday beers
Free friday beers

Near public transit
Near public transit

Social gatherings
Social gatherings

See all 15 benefits

Working at
Sybo Games

Sybo Games is a brand and innovation house that turns ideas into captivating and clear-cut games and spin-offs for mobile devices. They are most famous for their global game hit Subway Surfers. Working with a flat structure, every individual at Sybo Games is an expert within their domain. Every production method is kept agile: fail fast and then make things function. Because of regular team meetings, working hours are mandatory between 10-16, but you can come earlier or stay later within the controlled flexibility of the schedule. Sybo Games have monthly Friday bars and movie nights where they feature both awarded and more unorthodox B-films. The social scene is extensive and besides the obvious interest in gaming it also offers Artistic Nights with a creative focus as well as a running club.

Read more about Sybo Games

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