DinnerBooking is a Danish-owned IT-based company that provides a market-leading online booking system for restaurants and the leading restaurant guest site in the Nordics. Today we manage bookings for over 1300 restaurants and have 20M yearly guests in Europe, and we are growing.

Your Role: 

As our new B2C Growth Marketer, you will have a unique opportunity to lay the foundation for our B2C interest and sales through a data driven marketing strategy. You will build on our already existing B2C site dinnerbooking.com with more than 3 million guest profiles and 230.000 e-mail subscribers (DK) while working together with our B2C content writers in different markets.

Together with our content creators, you will use your content marketing knowledge to ensure that we have enough high-value content to support our visitors across the entire buyer's journey.

Your expertise in the buyer's funnel, Google Analytics, SOME, online conversions, etc., will be essential in making sure that our B2C marketing campaigns deliver a high ROAS and interest in the restaurants we present.

Prepare for a fast-paced journey within the exciting restaurant industry!

Responsibilities: 

• Support our go-to-market B2C strategy in different markets and establish the processes and tools needed to execute it.

• Define and execute data driven strategies to improve value of DinnerBookings B2C users, by creating a more relevant presense for the users at the right time. Defining and setting up a datadriven marketing approach.

• Creating and optimising landing pages needed for your marketing campaigns. 

• Measuring and optimising the buyer’s funnel. 

• Working together with our content producers to ensure that our user's journey is filled with relevant content that drives conversions (this includes coordinating the production of blog posts, case studies, testimonials, newsletters, videos, and social media content).

• Map and manange the many touchpoints DinnerBooking has with our B2C users.

• Creating marketing performance reports that accurately calculate ROAS of the B2C marketing campaigns. 

• Setting up processes to continuously learn and optimise from the incoming data.

You: 

• Have 3+ years of relevant experience.

• Understand the difference between the bottom-funnel and the top-funnel campaign. 

• Know the main characteristics of a converting landing page.

• Have a large toolkit under your belt, especially Google Analytics, Google Ads, Google Tag Manager, WordPress, and Ahrefs.

• Have experience with B2C ecommerce and knows the value of data and profiling.

• Data-driven and know your way around metrics, lead scoring, and tracking.

• Eager to learn and develop new skills. 

• Consider problems as opportunities.

• English-speaking, fluent in both speaking and writing.

As a person, you are: 

• Self-driven 

• Independent 

• Curious 

• Attentive 

• Analytical 

• Structured 

• Proactive team-player 

Our team: 

Currently, DinnerBooking consists of nearly 40 employees spread across Europe. As our new B2C Growth Marketer, you will become a part of the Marketing team, which currently consists of dedicated employees from Denmark, Finland, Estonia and England. Our head office is in Copenhagen near the Amagerbro Metro station.   

Our offer: 

A promising role in a growing company where you will have a significant impact on our direction. You will be part of a supportive and collaborative office environment with dedicated colleagues and wonderful team spirit, where you can expect new challenges and opportunities every day. We offer a 37-hour workweek, 9:00 AM to 5:00 PM, and a salary according to individual qualifications.

Deadline 

We hope that our new colleague can start as soon as possible. Therefore, we encourage you to send us your cover letter and CV in a merged PDF in English or Danish already today. 

Deadline: July 1, 2024.