About LifeX

Join an international team that is reinventing how real estate operates residential assets across European cities. Started in 2017, LifeX is a combination of a living concept and a technology platform for the real estate industry. LifeX is generating €10M ARR and expected to be EBITDA profitable in the next 6 months.

The Role

As LifeX’s Digital Marketing Manager, you will create, execute, and manage paid acquisition campaigns and work on optimising LifeX’s customer acquisition funnel. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to meet sales and revenue goals. In this role the booking manager will be reporting to you to ensure end-to-end optimisation of the marketing to sales process. You will also be tasked with looking at ways to set pricing for different markets, manage third-party digital listing sites and other partnerships in terms of negotiating commission rates, establishing and evolving working processes and ensuring accuracy of listings.

Responsibilities

• Build and manage acquisition strategy and execute campaigns across various channels including SEA, SEO, social and display with the primary goal of driving occupancy rates in current and new LifeX markets.

• Analyze and optimize campaign and sales performance based on data-driven insights and strategy using quantitative analysis.

• Manage current third-party listing sites as well as identify and acquire new lucrative partnerships with listing sites. Negotiate commission terms, evaluate their success in relation to other primary acquisition channels and develop processes for various internal stakeholders.

• Support and manage LifeX’s bookings manager, ensuring that team is able to successfully meet targets and assist them optimize LifeX’s sales funnel.

• Work closely with bookings and product teams to optimize LifeX’s digital presence in terms of website, email, relevant landing pages and social channels in order to increase conversion rates.

• Determine and develop pricing of LifeX’s entire portfolio as well as manage individual unit performance and implement necessary price changes to achieve core targets based on performance and demand metrics.

• Identify marketing and sales performance issues and pinpoint the root cause with the help of analytics tools such as Google, HubSpot and our proprietary property management software Felix.

• Own and develop current corporate housing partners by dealing with inbound requests and expanding with new partnerships.

• Effectively communicate complicated analyses such as strategic KPIs through data and dashboards.

• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

• Manage LifeX’s sales and marketing budget of approximately 400,000€ per annum, while optimizing spend to meet occupancy and revenue targets.

Qualifications

• 5+ years work experience in a performance marketing role managing strategy and execution on inbound channels and the sales funnel.

• A charismatic and organized team leader that is able to elevate employees’ performance in a flat hierarchical structure.

• Experience in researching and implementing product pricing decisions as well as pricing campaigns to drive sales.

• Innate user of technology with in-platform experience in setting up campaigns across Google Ads, HubSpot and LifeX’s owned channels.

• Deep understanding of data or data modeling and the ability to objectively identify insights to operationalize and share with stakeholders.

• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

• Ability to build and maintain strong working relationships with internal and external collaborators.

• Outstanding presentation skills.

• Excellent written and verbal communication skills.

• Strong project management skills.

What would make you stand out

• Experience in the hospitality, travel or real estate industry.

• Startup or scale-up experience.