ABOUT THE ROLE

Alright, let’s dive in. We're looking for a Head of Brand at BeCause, and we're not just talking about any ordinary role.

As our Head of Brand, you will report directly to the CCO, and be orchestrating our brand strategy across various channels. Your role is pivotal in amplifying our voice and positioning BeCause as the go-to solution for sustainability in travel. You'll leverage an array of tactics - from paid ads, PR, and Webinars to thought leadership and more - to magnify our brand presence and articulate our unique value proposition.

WHO ARE WE

Welcome to BeCause – the sustainability management hub.

We envision a future, where sustainable choices flow seamlessly for decision-makers  throughout ecosystems such as Travel & Tourism, so all may thrive.

Just imagine booking a trip where you throughout your user journey can choose sustainable options for hotels, restaurants, etc., with utter ease, credibility, and ever-improving competitiveness, so as to allow travelling to go hand in hand with a positive impact rather than a negative footprint, to reward responsibility-leading businesses in an upwards spiral towards sustainability, and thus to allow for simply exploring this beautiful world with a good feeling and clear conscience.

That’s what we’re aiming for and work to empower.

We get there with our AI-powered platform, because.eco, offering the simplest, fastest & most synergistic way for businesses to manage their sustainability work- & dataflows, so they can supercharge their positive impact on people, planet & profits.

We do this by unifying & automating the work of collecting, coordinating, communicating & compounding sustainability accolades of businesses, both for the individual company, while connecting the collective ecosystem of e.g. hotels, marketplaces, certifiers & other stakeholders, all in one place.

BeCause is growing fast with a tried, true & future-proof product that already has won some prestigious awards and helps some of the world's leading travel & tourism companies, including Google, Booking.com, easyJet, TUI, and Radisson Hotel Group.

And we are backed by an awesome group of investors that add great resources and experience with skyrocketing other startups to the moon – just like they believe we will.

Yet, we are just getting started!

And there are still vacant seats on the spaceship – many blanks you can still help fill out, many existing solutions you can help us upgrade to the next excellence level, and a big market waiting you can help serve.

WHAT YOU’LL DO

• Brand Strategy Execution: Implement innovative strategies to enhance brand awareness and positioning, ensuring BeCause stands out in the sustainability data management space.

• Integrated Marketing Mastery: Utilize a mix of channels including paid ads, PR, SEO, and thought leadership to create a cohesive and impactful brand narrative.

• Growth and Positioning: Link our branding efforts directly to business growth, understanding and exploiting market trends to position BeCause as a leader in our field and support sales and customer success with acquisition.

• Cross-Functional Collaboration: Work closely with different teams, ensuring brand messaging aligns with our overall business goals and customer experience.

• Collaborate with our PR and Lead Gen Agency: Work closely with our PR and Lead Gen agency to execute on companies that connect with the brand strategy..

• Be both Strategic and Operational: You will often both strategize the brand strategy and work on implementing it with your team.

YOU WILL THRIVE IN THIS ROLE IF YOU ARE:

• A Brand Visionary: Expert at crafting strategies that resonate in the market.

• Data-Driven & Creative: Balance the art and science of branding.

• Agency & SaaS Pro: Unique insights from your background in these areas.

• Strategic Thinker: Align branding with overarching business goals.

• Experienced in Brand & Marketing: 5+ years in brand management or marketing, preferably in SaaS.

• Exceptional Communicator: Skilled in articulating complex solutions.

• Customer-Centric: Focused on understanding and meeting customer needs.

• Strategic in Brand Development: Proficient in creating and executing brand strategies.

• Tech Savvy: Adept with modern marketing tools and software.

• Sustainability Enthusiast: Passionate about driving positive environmental change.

• Adaptable & Agile: Excel in the dynamic startup environment.

• Growth-Minded: Understanding of scaling a brand in a growing business.

• Innovative Thinker: Continually seeking ways to enhance brand visibility.

• Multitasker: Manage multiple initiatives with high standards.

• Proven Track Record: Demonstrated success in brand development.

• Industry Knowledge: Experience in travel, tourism, hospitality, AI, or sustainability tech is a plus.

YOUR COLLEAGUES SAY YOU ARE:

• Visionary in Brand Building: Renowned for impactful brand strategies.

• Empathetic & Insightful: Skilled at understanding diverse customer perspectives.

• Inspirational Leader: Motivate and guide teams toward a unified brand vision.

• Resilient & Optimistic: Capable of thriving in a dynamic startup.

• Constructive & Growth-Focused: Open to feedback for continuous improvement.

• Passionate & Inspiring: Enthusiasm for branding and sustainability that influences others.

• Simplifier of Complexity: Turn complex ideas into understandable messages.

• Collaborative Team Player: Value collective success and teamwork.

• Client-Centric: Prioritize client needs in your brand strategy.

• Aligned with Core Values: Embody and champion our company's values.

AND HERE ARE SOME NICE BENEFITS THAT WE EXTEND TO YOU:

• Impact. The opportunity to work with purpose on driving positive environmental and social change for our generation and the next – while creating economic business case win-wins in the process. 🌱

• A competitive salary package. If you are part of our growth and success, we want to share that with you, so warrants can be part of your package too. We also strive to offer flexibility in your compensation package so as to fit your individual needs. 🪙

• Space, trust, and autonomy to create a meaningful career for yourself but also to leave your mark on team and culture. 💟

• Professional development and growth. From the offset, we assign you a buddy-mentor, set a goal/direction with supportive steps to get there, and periodically reassess. 💪

• Hybrid work. You can work from our HQ in Islands Brygge (Copenhagen, Denmark) but also flexibly from home, if you need some focus time. 🏢 🏡

• Vibrant environment. We have and welcome office dogs, a Friday bar, board game nights, game consoles, and more – and far from only for the locals – we do a lot of social things in hybrid mode. ⚡

• Collegiality. We have a lovely bunch of colleagues who enjoy spending time together working but also having fun. 👫

• Catered lunch, stacked fridge, and snack bar. 🥗 ☕

• Healthiness support. Flexibility in your time to exercise during work hours to make sure that you stay physically and mentally healthy. 🏋️

• Upcoming health insurance and pension programs, we’re currently also working on implementing and evolving from there. ⚕️👴

• Ever-improvements. In general, while we are still in our humble nascence, over time we aspire to become the very best of places to work. ↗️ 🥇

OUR UNIVERSAL VALUES:

• Respect & Inclusion: Embrace equally, don’t discriminate decency, this planet’s diverse populus.

• Ambition & Courage: Strive for greatness, dare to experiment, don’t hold back.

• Accountability & Trustworthiness: Own our own responsibility areas & timelines, allow peers to depend on us.

• Be & Cause Positive Impact: Be the change we hope for, lead by good example, and empower others to follow.

• Passion & Joy: Heart & head in the game, makes for the best journey and destination.

START DATE:

Ideally as soon as possible, preferably 1 February 2024.

If this sounds like you, and you want to contribute to realizing the no-brainer of sustainability, then join us at BeCause!

We look forward to meeting you!

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HIRING PROCESS:

• Apply here with your CV and short, cover letter.

• Initial screening interview: 15 min

• First interview with Jahanzeeb Ahmed, CCO: 1 hour

• Second interview, Case: 1 hour

• Third interview, meeting the janitors (a different C-Level): 1 hour (face-to-face)

• Hire!

ABOUT YOUR APPLICATION:

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕

• We treat all candidates equally and make sure that the candidate experience is smooth and fair to everyone 😊

• We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.

OUR COMMERCIAL TECH STACK:

• HubSpot

• Intercom

• Vitally

• Stripe

• Apollo

• Ocean

• Dreamdata

• Notion

• Chat-GPT Plus