Are you our new Marketing Automation Specialist?

We are seeking a talented and enthusiastic Marketing Automation Specialist to join our passionate team. If you are a data-driven marketing professional who thrives in optimizing campaigns and is passionate about the B2B SaaS space, we would like to hear from you. As a Marketing Automation Specialist at Go Autonomous, you will play a pivotal role in driving our inbound and outbound lead generation efforts. Reporting to the Head of Marketing, you will become part of our Commercial Squad, which further encompasses a Sales team and a Customer Success team. We are growing and we are looking for someone who is ready to contribute to developing the marketing strategy, making an impact, and bringing bold ideas to the table.

Key Responsibilities:

• Develop and execute data-driven inbound and outbound marketing campaigns to generate high-quality B2B leads.

• Impact the creation of marketing content, including blog posts, white papers and case studies to engage and nurture leads together with the Head of Marketing and Experience Director.

• Analyze campaign performance metrics and use insights to optimize future campaigns.

• Manage and leverage marketing automation tools and CRM systems effectively - experience with Hubspot is a plus. 

• Collaborate with the sales team to align marketing efforts with sales goals and ensure smooth lead handoff.

• Stay up-to-date with industry trends and best practices to continually improve our marketing strategies.

• Manage Google ads, LinkedIn ads (+ other sponsored channels to be defined). 

Qualifications:

• Minimum of 4 years of experience in B2B marketing, preferably in the SaaS industry or in an agency.

• Proven track record of successful inbound and outbound lead generation campaigns.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in marketing automation tools (Hubspot is a plus).

• Excellent written and verbal communication skills.

• Self-motivated, detail-oriented, and organized.

• A passion for learning and keeping up-to-date with the latest marketing trends and technologies.

• Ability to work collaboratively in a fast-paced startup environment.

We are changing the world of commerce

We are on a mission to accelerate companies' transition to autonomous commerce. We do that by making it possible to digitize and automate core sales processes, enabling operations-as-a-service, and creating a platform for new ways of doing business. By this, the enterprise can deliver superior customer experiences and advance its digital journey with artificial intelligence, autonomy, and experience design as a driving force. Let's make it tomorrow, today!

Go Autonomous is creating a next-generation platform that changes how millions of employees within large enterprises exchange information, interact and transact with each other and their customers.