At Novorésumé, we "Fight galactic unemployment by empowering people to achieve fulfilling careers" and we are constantly improving and expanding our services to achieve that vision. We are a highly ambitious bootstrapped startup that helped more than 12,000,000 people since 2016. We want to grow by sticking to our North Star and following our values and principles. The reason why we exist is to empower millions to achieve fulfilling careers. In that process, we also strive for each member of our team to achieve a fulfilling career and, in general, life, which means personal growth, career growth, financial growth, and a better quality of life. The way we operate is by being highly productive, empathic, accountable, proactive, and deeply work-orientated so that we can fully recharge off work.

As we continue to expand our market presence, we are seeking a talented and experienced Performance Marketing Manager to join our team and play a pivotal role in taking our company to new heights. You will help manage our paid media advertising, including Google Ads, Microsoft Bing Ads, Facebook Ads, and Instagram ads, and constantly experiment and try new channels. 

Core Responsibilities:

• Develop and Execute Performance Marketing Strategies: You will be responsible for developing and implementing data-driven marketing strategies across various digital channels to acquire new customers, retain existing ones, and optimize ROI. This will include overseeing performance-based campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.

• Budget Management: Manage the performance marketing budget efficiently, ensuring that spending is allocated effectively to drive maximum results and meet our OKRs (Objectives and Key Results). Regularly monitor and analyze campaign performance, making data-driven adjustments to optimize spend and achieve cost-efficient acquisition.

• Lead Generation and Conversion Optimization: Drive the generation of high-quality leads through various performance marketing initiatives. Collaborate with the content and design teams to create compelling landing pages and marketing assets that drive conversions and nurture leads throughout the customer journey.

• Data Analysis and Reporting: Utilize analytics tools and data insights to measure the effectiveness of marketing campaigns, identify opportunities for improvement, and provide regular reports to the management team on key performance metrics and KPIs.

• A/B Testing and Experimentation: Continuously experiment and conduct A/B tests to optimize performance marketing efforts. Analyze the results to identify successful tactics and iterate on strategies for better campaign performance.

• Project Planning and Coordination: Develop comprehensive project plans for marketing initiatives, outlining timelines, resource allocation, and key milestones. 

• Collaborate with Cross-Functional Teams: Work closely with the design, development, and customer success teams to align marketing efforts with overall company objectives and ensure a cohesive user and customer experience from acquisition to retention.

  
  

The Right Candidate:

• Proven Experience: The ideal candidate should have at least 5 years of experience in performance marketing roles, with a successful track record of driving significant user acquisition and revenue growth for SaaS companies or relevant industries.

• Data-Driven Mindset: Possess a strong analytical mindset with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize campaigns effectively.

• In-Depth Knowledge of Performance Marketing Channels: Demonstrate expertise in various digital marketing channels, including but not limited to Google Ads, Facebook Ads, and LinkedIn Ads, and stay updated with the latest trends and best practices.

• Creative Problem-Solving: Exhibit creativity and resourcefulness to identify new marketing opportunities, test innovative strategies, and adapt to a constantly evolving market.

• Strong Communication and Leadership Skills: Effective communication and collaboration are crucial in this role. The right candidate should be able to lead and inspire cross-functional teams, share campaign results, and clearly articulate marketing strategies and goals to stakeholders.

• Tech-Savvy: Familiarity with marketing automation tools, data analytics platforms, and CRM systems is essential to streamline marketing operations and track performance effectively.

• Results-driven: Possess a strong sense of ownership and commitment to achieving measurable results. The ideal candidate should thrive in a fast-paced environment and be motivated by meeting and exceeding performance targets.

  
  

We'll make sure you:

• Are Empowered to achieve a fulfilling career.

• Have the opportunity to make a difference for millions of people.

• Are a part of a fun and engaging work environment with no politics or toxicity.

• Can be highly proactive without having to work overtime.

• Will have a positive social impact on your work.

• Are part of a great work environment where facts matter more than opinions or titles and where actionable feedback is important.

• Know how and why your work is valuable, and we'll reward and showcase your achievements.

• Have access to relevant training materials, courses, and workshops.

• Feel listened to and engaged with your work.