Salary Competitive

EU based role

Hi! Here’s your invitation to join the Selma Finance team. We are a fast-growing, VC backed, B2C Fintech Startup based in Zurich and Helsinki. Selma is a digital investment assistant who helps you do the right things with your money. Our mission is to make investing and financial advice accessible to everyone. Selma is currently available in Switzerland🇨🇭, we have 10,000+ clients, and are eager to scale our business.

We are looking for a talented and motivated Product Manager to join our team and help us continue to grow and innovate in the industry.


  • Define and prioritize product features and requirements based on customer feedback, market analysis, and business objectives.

  • Work closely with cross-functional teams, including engineering, investment team, design, marketing, and customer support to ensure successful product development and launch.

  • Conduct market research and analysis to identify new opportunities and potential areas for growth.

  • Monitor and analyze key product metrics, and make data-driven decisions to optimize the user experience and drive business results.

  • Collaborate with the senior management team to develop and execute product strategies that align with the company's mission and values.

  • Stay up-to-date with industry trends and emerging technologies to ensure Selma remains at the forefront of digital investment advisory services.

Product Manager at Selma

  • As a member of the team, you have immense ownership and responsibility in deciding product goals, outcomes, benefits, and plans. We believe in empowering teams rather than a top-down approach.

  • We strive to ensure you focus more on outcomes, less on communication, and constant justification of your work.

  • You can experiment, develop, teach, and share new skills. The strong ecosystem provided will help fuel your learning.

  • Check out your future colleagues at We encourage you to get in touch with our People and Culture Lead - Nati to learn more about Selma

  • You would report directly to our CPO - Rohit Acharya who leads our product team. He has experience as a PM, Lead, and CPO, working with startups funded by Sequoia such as Skyscanner, Microsoft, and Expedia. He has also worked for Switzerland's top second-hand e-commerce marketplace, Ricardo.

Values of Selma

  • Customer-centric: Our customers are at the heart of everything we do, and we strive to provide them with the best possible investment advice and user experience.

  • Transparent: We believe in open and honest communication, both with our customers and within our team.

  • Collaborative: We work closely together across all teams and departments to ensure the success of our product and the company as a whole.

  • Flexibility: We are independent and have the freedom to work remotely. We are flexible in our day-to-day work – without micromanagement.

  • Courage: We want to create a unique, imaginative, and varied work environment that inspires us to share our ideas, even if they might seem unusual. At the same time, we are thoughtful enough to value and consider all feedback.

  • Development: We strive to get better and grow by taking meaningful actions that improve the experience for both customers and employees.

Success Looks Like

  • Successfully launching new product benefits that meet the needs and wants of our customers, and drive business results.

  • Improving key product and business metrics in line with our business goals.

  • Building and maintaining strong relationships with cross-functional teams, and successfully managing product development projects from start to finish.

  • Continuously improving and evolving our product to stay ahead of the competition and meet the ever-changing needs of our customers.

If you are a highly motivated, innovative, and customer-centric Product Manager who is excited about the opportunity to make a positive impact on people's financial futures, we look forward to hearing from you.

Your future team

Our team appreciates skill over hierarchy, ideas over egos, and experiments over guesswork. We are a diverse team with different backgrounds that strives to provide a great client experience.

The Selma team includes folks who live in different parts of Europe, and who originally come from across the globe, including Switzerland, Finland, Austria, Vietnam, and Nepal. Remote and transparent work is in our DNA, which means we arrange every meeting remotely first and share plans, notes, and such in the company chat. 


NOTE: Only applicants from the EU will be considered for this role

Think we might make a match?

Fantastic! This is how the hiring process works:

  1. Apply

    Please share your LinkedIn, portfolio and why this position interests you.

  2. Introduction chat

    We’ll talk about your experience and expectations for this position – and you can ask anything you want about Selma.

  3. Solve a case study  

    If we think you might be a good fit,  you will be invited to complete a case study that relates to your day-to-day work at Selma. This will take around 2-3 hours of your time, including task preparation and a follow-up sync with our team. We’ll set a suitable schedule together. 

  4. Chat with the team

    If we both see you as a potential addition to the Selma team, we dig deeper. Get to know the people and the actual work in a relaxed discussion. 

  5. A final talk & offer 

    The last stage. We present you an offer: Let's talk about your starting at Selma! 

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Equity package
Equity package

Skill development
Skill development

See all 11 benefits

Working at
Selma Finance

Investing is hard. It takes time to learn and even more time to manage. Selma is your new friendly personal investment assistant who helps you do the right things with your money. Selma is now available in Switzerland🇨🇭, have +8000 clients, and are eager to scale throughout Europe. We ❤️ building Selma together with our users. This is why we launched and made our product roadmap public. Join our +20 people awesome international team, and help people to handle their money in the right way.

Read more about Selma Finance

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