Are you specialised within email marketing and automation, and are you passionate about working with user data, engaging campaigns and the digital customer journey? The you landed in the right place. 

Legal Desk has an ambition to make legal services more accessible for private individuals and companies through automation and technological solutions. To do this we have developed a platform, that today has more than 150,000 users and around 350,000 visitors each month. Our team currently consists of 48 dedicated people that all share the nerdy obsession of automating legal processes through our platform. We are well established in Denmark, recently entered the Swedish market, and launched in Norway in 2022. In other words... we are not sitting on our hands, and we need more hands - yours!

Right now we are looking for a new colleague to lead the development and implementation of our email marketing and automation channel.

The role

As Email Marketing Specialist at LegalDesk you will be an important part of our amazing marketing team, that currently has 8 people of mixed gender and nationalities. You will work under our CMO Anders, and be working closely with Louise, who is responsible for our Performance Marketing, as well as our copyright team.

Our marketing is both B2C (family law) and B2B (business law), and you will be responsible for setting up and optimise our email marketing campaigns and automation flow, with support for content from our graphics team, and texts go through our copyright and legal teams before they are shipped.

You will be responsible for driving this part of our business, monitor the performance in Google Analytics and ActiveCampaign, lead scoring, and continuous optimisation.

More specifically responsibilities will be:

• Build and execute email campaigns for all Nordic markets

• Create automation flows based on data insights

• Optimise and develop a structure for lists, tags, and segments, so we follow best practices 

• Own and optimise KPIs such as: clicks, delivery %, unsubscribes, lead nurturing, lead scoring etc.

• Developer and execute lead generation campaigns on-page and across different marketing channels like Meta and Google - in collaboration with performance marketing and the UX/UI team

• Full ownership of ActiveCampaign ESP

• A/B split test campaigns, subject lines, CTAs etc.

You will love the job if:

• you have a fundamentally curious mind and enjoy learning from others, as well as wanting to inspire others through you expertise

• you love keeping the greater overview and also have an eye for the details

• you are good at prioritising work tasks - and know to ask for help when you need it

• you take part in our ambition of creating the leading Nordic legaltech solution for business managers and private people 

   

About you

We imagine that the right candidate has a few years experience with email marketing and automations from either an agency or in a startup/scaleup. You have an analytical approach to your work, and a good understanding of data and KPIs to track performance, and you already worked with Google Analytics and an ESP.

As a person you are self-driven and motivated by building a new e-mail campaign and automation-structure up from scratch, as well as passionate about working with data, A/B tests and more to continuously find opportunities to improve our setup.

In this job you will work closely with the rest of the team, and you must therefore be good at collaborating and communicating with your colleagues.

Qualifications:

• 2+ years experience from a similar position working with email and automation marketing from either an agency or at a startup/scale-up. 

• Experience with an ESP

• Solid understanding for the digital customer journey and the synergies email marketing has across marketing channels

• Detail oriented and good at catching errors e.g. before a campaign is shipped 

• General technical interest and has the skills to fully exploit ActiveCampaigns functionalities

• Data driven and work comfortably in Excel

• Not afraid to pull up the sleeves and create content

• You can work on-site from our office in Copenhagen (we work flexibly, but prefer our team to be at the office 10-15)

Bonus point for

• Experience with ActiveCampaign and Google Analytics

• Danish language

• Are comfortable with terms like BIMI, DMARC, spam traps, sender reputation etc. 

• Being an expert at A/B split tests

• Professionally curious

• You are a team player, who contribute positively to the community

What we offer:

You will be part of a young, ambitious, diverse and continuously growing team of 48 passionate people (and one equally ambitious office dog), who are all driven by our mutual desire to expand and improve our platform. There is a high level of knowledge and a fantastic attitude to share input and knowledge to help each other. Our work culture implies that it is okay to make mistakes, no angry or negative reactions, because we trust in each other and that we all try to do our best. With the job as our new email marketing specialist we offer:

• The opportunity to define the email automation are for an exciting fast growing LegalTech scale-up, and build something value creating from scratch

• Competitive salary (final level will be agreed with the individual candidate)

• A fantastic office in new, bright rooms at Islands Brygge (5 min. from a metro station), with free access to various beverages, both cold and hot, fresh fruit and an excellent lunch arrangement, that can be adapted to vegetarians and vegans

• We speak mainly Danish and English at work, but you might also hear Swedish, Norwegian, Romanian and Macedonian around the office. We know that diversity is a force, and that a great workplace is versatile. We love our social butterflies and wall flowers.

• On Fridays there are usually a few colleagues having beers/soft drinks together after work, which is completely optional - we respect that you have a life outside work - also on Fridays EOB.

• Five-six times a year we have larger parties and events, where friends of the house are invited to join, and we serve special brewery beers from our brand new "Fadølsanlæg".

• Finally once each year we go on a company trip. This year we are visiting a beautiful estate, where we will be doing workshops during the day and have fun and "hygge" in the evening with games, sodas and maybe some wine. 

If you are still not convinced this is the best place to work, here are the winning arguments:

1. Sigurd – - allergy friendly office dog and the colleague with the absolute highest cuteness-factor

2. We have a Teenage Mutant Ninja Turtles-archade machine. We will leave it at that.... 

About the recruitment process

We offer a fulltime position with possibility to start as soon as possible - we are however ready to wait for the right fit. We continuously review incoming applications and do our best to get back to all candidates.

If we think you might be a match with what we are looking for, you will get invited for an interview.

NB! Upload your CV and application in one combined PDF-file.