SQUARELY Copenhagen:

A new concept for Green Living

SQUARELY COPENHAGEN is a Danish design brand that brings nature to people’s homes and offices by combining plants and high-end furniture design. SQUARELY  product solutions are customizable and scalable and include an intelligent self-watering system that keeps maintenance at a minimum. The company has high sustainable goals:  we design to reuse, and our products are made of recycled plastic and excess wood.  

We wish to inspire a future in which we embrace green living with minimal effort while achieving maximum well-being.

SQUARELY is selling to several European markets within B2C and B2B.

We are looking for the results-oriented E-business/marketing manager who can grow our e-commerce in Denmark and internationally

E-Business / Marketing Manager ( Part time)

Main Responsibilities:

Managing budgets, partners, and campaigns across selected digital channels to drive strong returns on investment and e-business

Main objectives

• Increase B2B leads & requests

• Increase direct e-commerce sales

Secondary objectives

• Online brand building

• Develop owned channels with a focus on email

• Define tracking and reporting infrastructure

Main KPI’s for success

Increase Total profit from e-commerce

Increase the number of RFP’s through online channels

Increase reach from owned channels 

Expected activities

Take ownership of our digital channels and activities to deliver documented results

Developing and managing performance tracking to secure transparency - determination of parameters to track, dashboard updates ( traffic, conversion rates, SEO, Profit v. investment)

Keeping up to date with market developments and analyzing the market, consumer insights, and competitor strategies to adapt to threats and opportunities.

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, own, and earned media channels

Updates and optimizations of the website to increase customer lifetime value, build marketing lists, collect leads, and increase sales 

Newsletters strategy + execution ( B2C, B2B) 

Testimonials to increase the credibility 

Facilitate content marketing 

Publish seasonal campaigns on the website 

Coordination of tasks of the subcontractors, possibly facilitating hiring process

• SEO plan + strategy Freelancer

  • Execution  and maintenance ( internal resource )

• Google Retainer Campaigns 

• Facebook in High Season 

Requirements

Primary

Results Driven

Documented results and experience in working with both e-commerce and B2B lead generation, 

You can work independently, you are good at prioritizing activities, and you can lead and orchestrate subcontractors, 

Advantage

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels

Experience working in Shopify or a similar e-commerce platform

Good analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

Other Highly goal-oriented and have good communication skills.

You are open-minded, curious, and a problem solver.

Bonus

There will be an available additional bonus for delivered projects, 

there is also a possibility of warrants