If you found the headline interesting, you should definitely keep reading!

Why does Heaply need help,  you might think?

Well, so far it has been me, Jens (the founder), who has been trying to do SoMe magic, and although I have improved and learned a few tricks, it seems like it’s not really magic. Therefore, a SoMe Ninja is needed – actually, the position is not solely SoMe focused – if you want, you can help develop, plan and execute all marketing activities as well.

To sum it up, it is not only about everyday execution but also about things like collaborating with Jens and external stakeholders to come up with cool initiatives that will make people talk about Heaply, develop a super cool strategy on how to communicate and ensure that we constantly stay true to our brand and values!

If your heart beats for something special, you are of course welcome to shape your own work future together with me. For now, all SoMe and marketing activities are focused on the Danish market, but since I’m in dialogue with other markets, you will be able to look to other markets as well. However, all content is produced in English.

Your skills?

Well, since you know much more about SoMe than me, I would expect you to have SoMe super powers on various platforms. Instagram is an especially important platform for us, so hopefully your heart beats for Instagram.  

You will not be left alone, but I would expect you to proactively show your magic, be open for discussions and be ready to work towards hitting the SoMe numbers in terms of reach and other key targets. You will work together with me (Jens) and some external stakeholders such as a graphic design team I use, but if you can do some graphic stuff as well, it would just be the cherry on the top.

Now, if you have a very tiny voice saying that this is not for you, I urge you to reach out anyway as I see this position as a spot for you to grow and have influence. I cannot promise you that I will be able to teach you anything more about SoMe than you already know but I can promise you that this is a “failure and learn position” and that I can teach you many things about chocolate, the industry in general, retail or give you life tips on where to drink your coffee or what Italian football team to support.

I expect you to be

• Brilliant English skills (or something like that)

• Detail-oriented (or at least better than me – should not be that difficult)

• Think SoMe is the best thing in the world and wants to push Heaply through the SoMe roof

• Full of ideas – Action is what makes ideas cool, right?

• Good understanding of (digital) marketing and social media

• Positive and lots of smiles

• Curious, creative, and good work ethics

• Your positive mindset and working approach are way more important than your grades!

• Working mostly remote – or at designated places (in the Copenhagen region) with me when needed

• Know how to work with Adobe like inDesign, Illustrator and Photoshop would be brilliant and a plus!

I believe this position is around 5-8 hours/week. However, it could be more, and it could be less – let’s balance it together.  

The title? Well, I’m not that much into fancy titles but if you really want one let’s sit down and make the right title for you.

Your concerns?

Should I have a relevant education? I am not sure how to define a relevant education – potentially you have some kind of creative education or maybe you are simply the best YouTube learner with an awesome can-do attitude! Who knows?

Should I speak Danish/be Danish? Not necessarily, we will find a solution – content is primarily English, so the most important is your general communication skills and English skills.

Should I be vegan? No worries… I don’t expect you to change to fit into this position. I just want the right person. However, I hope you are curious about tasting plant-powered chocolate products.

Should I tick off all expectations? If in doubt – reach out anyway.. Most likely you have other qualities than listed..

Do I need to eat the chocolate products? – YES – Nah.. kidding, but hopefully you would like to try? Oh – I forgot to mention – Heaply focuses on the Danish market, but since I’m in dialogue with other markets you need to be able to look to other markets as well..

What you will get and practicalities

• Flexibility and planning your own day

• Remote work

• Lots of fun and learning

• Opportunity to test yourself and test your inner SoMe vice-president

• Possibility to shape the position, how you work and your tasks and opportunity to be part of everything from planning to execution.

The Heaply Brand

Heaply is a Danish plant-powered confectionery brand launched this year. Actually, it’s still in the launching mode, so you will join the start-up of a start-up. The products are all plant-based, but at Heaply we call it plant-powered since it supports our belief in empowerment. The first products are two chocolate coated almonds, two chocolate coated liquorice and a Banana mallows n creamy dark chocolate – and then we are working on several other delicious products.

The brand Heaply is pretty new but in short, it’s about inclusion, being bold, having fun while not compromising on taste! Heaply is targeting the major Danish retailers as well as the European ones.

However, the communication is directed to consumers mainly through various SoMe channels.