Marketing Manager, Scandinavia

Salary Competitive

Do you know and understand the value of the AAARRR framework? If yes, then this position might be the one for you! Come and drive our marketing efforts with your expertise in building a repeatable and scalable retention engine to fuel our growth.

Your chance to drive our marketing efforts and curate creative content

As our local Marketing Manager for Denmark and Sweden, your primary responsibilities will be to care for our customer base. That is why we need your help to create and deliver engaging campaigns on our owned channels (CRM, app & web). As a part of this role, you will possess deep knowledge of Vivino, our product-market fit, customer journeys, and target segments.

In this position, you will be responsible for:

  • Understanding your customers inside-out and planning all initiatives based on that knowledge

  • Building your local trading plan by selecting the wine in collaboration with the supply team

  • Planning and executing daily marketing activations and campaigns for our customer base (from crafting the campaign to building the content and planning the products)

  • Working closely with the global CRM team to optimize, deliver, and improve our automation engine and discuss best practices on our manual emails and our segmentation based on your country's knowledge

  • Content and copywriting management: writing and building the local content library, proofreading, and localizing global content (fluent in Danish is a must, and writing Swedish is a plus)

  • Analyze the results of your actions and apply your learnings to plan better campaigns and activations, and communicate the results to the relevant stakeholders

  • Maintain our Active Repeat Base and ensure Retention

Please apply via this link:

An organized and creative force powered by curiosity

We believe you will thrive in this role if you embody an optimistic perspective and positively welcome new challenges. Since we're transitioning from a start-up to a scale-up company, you can expect to work at a fast pace. That is why we hope to see you are well organized, good at establishing clear priorities, and readily persevere when facing obstacles. Because creativity is key to this role, we imagine you have a genuine passion for marketing and highly value quirky and unusual ideas - We hope you revel in the creative process! Adding to the description above, we hope to see you have or can demonstrate experience with:

  • E-commerce / Digital Business Understanding

  • Analytical mind

  • Copywriting

  • Strong local market knowledge

  • A true passion for wine

We understand that we have a long wish list for our new employees, so don't worry if you do not tick off all the bullets. However, if the description above resonates with you, we look forward to hearing from you!

Here are some of the things we can offer you in return:

  • Great work culture with flexible work-life balance and professional development opportunities

  • A diverse team of many nationalities

  • Friday bars with wine

  • Daily catered lunches

  • Delicious coffee, tea, and light snacks

  • Social activities (go-karting, painting, cooking classes, and more!

Working at Vivino Vivino is not just a workplace; it is a community where the people are at the center and always will be. Working at Vivino offers you the opportunity to be surrounded by great people with different backgrounds and strongly feel part of an international community. We are on an exciting growth journey, and in this role, you can expect to learn something new every day – not two days are the same.


Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

  • Always Strive for Better

  • Work Together

  • Earn and Offer Trust

  • Be Approachable

  • Lead with Data

Commitment to diversity and inclusion Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, and other characteristic protected by applicable law.

Please apply via this link:

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 16 benefits

Working at

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level. The Vivino app is available for download on Android and Apple devices.

Read more about Vivino

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