Head of Marketing (future CMO)

Salary Competitive
Equity To be negotiated

Do you want to join us on an exciting growth journey with massive social impact? Do you have the experience and skills to lead and build our marketing team, create winning marketing and brand strategies and be responsible for setting and reaching ambitious growth goals? Are you not afraid of getting your hands dirty and does working with passionate colleagues on one of the Nordic’s fastest growing consumer apps excite you? Then we have just the job for you!

Tiimo is the world's first daily planning app designed to be inclusive and helpful across neurodiversity, including for Autistic people and/or those with ADHD. We offer a customizable, playful and highly visual way of planning your daily life, reducing stress and achieving personal goals - designed to support focus, time management and task initiation in a highly visual and customizable way. Tiimo helps people manage everyday life and improve their wellbeing. Our purpose is to make life less chaotic and the world more neuroinclusive.

In the last 24 months we have achieved some amazing milestones:

  • We have grown from 1,000 to 35,000 paying subscribers worldwide

  • We have grown from 5000 to 50,000 downloads/month.

  • We have established partnerships with some of the biggest neurodivergent influencers in the world.

  • We have won awards and are constantly featured globally in the App Store, and have been named “One to Watch” globally by Apple, and named “App of the Day” in Europe.

  • Our website and blog drives +30,000 visitors every single month.

  • We have been featured in NY Times Wirecutter and Forbes.

With fresh funding from world-class consumer tech/app investors in the Nordics and Silicon Valley, we are now ready to set new ambitious goals. We need to triple our business over the next 18 months.

As our Head of Marketing you will be part of our management team and overall responsible for creating, developing and executing on our global marketing/branding strategy. You will work closely with our CEO and have a team of specialists to help you succeed, including our Content & Community Manager, Partnership Manager, Brand Illustrator and a number of new hires. You’ll have a ton of influence and decision-making power on the structure and upstaffing of the team, as well opportunity for using your creativity and experience to help shape our direction and journey. With time and provided you excel in the role, we will lift you into a CMO position.

Your impact in this role won’t just be limited to growing our app, but you will be able to have a direct effect on the wellbeing of millions across the globe.

Key tasks

  • Overall responsibility for developing, planning and executing on the overall marketing strategy and brand building.

  • Responsibility for marketing budget and allocation across paid channels.

  • Building, managing and leading the marketing team.

  • Test, monitor and optimize funnel and KPI’s.

  • Measuring ROI/ROAS & doing marketing analytics using our analytics tools.

  • Proactively sharing strategies, findings and key insights with different stakeholders in the team, and our investors and board.

You ideally match all or some of the following criteria

  • Perhaps you have a fancy marketing degree, or you’ve learnt by doing - it really doesn’t matter to us, as long as you are a performance/data-driven person, with a great understanding of marketing and branding building in a post-iOS 14 era.

  • Minimum 2 years experience in similar role (CMO / Head of Marketing) or +5 years experience in a digital and people managing marketer role, where you have shown you are ready to take on this level of responsibility.

  • You are well-versed in analytics platforms like App Flyer, Mobile Action, Sensor Tower, Mixpanel, Google Analytics etc.

  • You are performance and data-driven, as well as eager to have a real positive impact on the company, product, users and colleagues.

  • If you have experience working with a subscription app business or from an agency, it is a plus!

  • If you have experience with building and leading a marketing team with skilled employees within content, influencer-strategy, paid, ASO, it’s a plus!

Working stuff

  • We are currently a team of 16 people, 13 FTE’s (from many different nationalities)

  • English is our working language

  • The role is full time (37 hrs/week). Ideally we would prefer that you could meet at least 3 days of the week at our office in Central Copenhagen, but are flexible to other possibilities for the right applicant

  • Applicants must have the right to work within the EU. We sadly will not be able to progress any applications where the applicant does not already hold this right, as we will not be able to support applicants in gaining this work permit

  • Diversity, equality and inclusion are important to us. These are values that we live, that we feel are reflected within our current team and are important to us going forward with new hires as well. We of course welcome applicants who are Neurodivergent and/or disabled

Other very important benefits :)

  • Hands-on experience designing for an app that reaches thousands of wonderful users around the world and has a major impact on people’s wellbeing 🧡

  • A cool and friendly team who loves working together

  • Flexibility! We’re all wired differently, and our needs are not all the same

  • Unlimited coffee and tea at our workspace in Talent Garden in Holmen Copenhagen... (p.s. wonderful possibilities to go for a dip after/before work 🌊)

  • As much responsibility as you want and help from an experienced team 💪🏽

How to apply

Simply follow the 1-click application process and share your Linkedin profile with us. We prefer to keep things uncomplicated for now and get to know the real you in the face2face part of the interview process. The deadline to apply is September 9th 2022. We are continuously reviewing applications, so do hit the apply button now if you don’t want to miss out on this opportunity!

We will get in touch with successful applicants for the next round, which will involve a task, followed by a short interview. If you have any questions about the job, you are welcome to contact us.

All the best, Team Tiimo




For more information or questions please contact us at tnh@tiimo.dk

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 12 benefits

Working at

Tiimo is a visual daily planning app designed to help people live better lives, one small task at a time. The app is designed from principles that support neurodivergent brains and personal planning to reduce stress and create more positive wellbeing. Tiimo helps you organize your life, stick to your routines, and supports you in doing the important things in everyday life. You can use it at home, in school and at work to master your schedule and reduce the stress and chaos in your life. In the past year, we have been hailed as one of Apple’s top European apps to watch globally, been featured in the New York Times, averaged 40,000 downloads/month and have increased our user community by over 4000%. We are group of passionate people on a mission to improve people’s wellbeing globally and we are now scaling our team to achieve this faster. Join us at this extremely exciting point in our journey, and be a part of it! “This app is so helpful for me. I have anxiety and depression which challenges me daily to keep a schedule, but Tiimo is very helpful and honestly I look forward to using it every day. I am excited to go back to school after summer so I can fully experience Tiimo’s help”.

Read more about Tiimo

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