DinnerBooking is a Danish-owned IT-based company that provides a market-leading online booking system for restaurants. Today we manage bookings for over 1300 restaurants and have 20M yearly guests in Europe, and we are growing rapidly. 

Your Role: 

As our new digital marketing manager, you will have a unique opportunity to lead the B2B inbound marketing strategy. Working closely with the sales team, you will continuously optimize our B2B website and use data-driven strategies to convert website visitors into sale-qualified leads (SQL).  

Together with our content creators, you will use your content marketing knowledge to make sure that we have enough high-value content to support our visitors across the entire buyer's funnel.  

Your expertise in Google Analytics will be essential in making sure that B2B and B2C marketing campaigns deliver a high ROAS.  

Prepare for a fast-paced journey within an exciting restaurant industry. 

Responsibilities: 

• Support our go-to-market B2B strategy and establishing the processes and tools needed to execute it. 

• Defining and managing B2B marketing campaigns from start to finish (this includes market research, campaign monitoring and optimization, budget management, A/B testing, audience monitoring). 

• Creating and optimizing new landing pages for your marketing campaigns. 

• Measuring and optimizing the buyer’s funnel. 

• Working together with our sales and management team to translate technical features into benefits of the user. 

• Working together with our content producers to make sure that our user’s journey is filled with relevant content that drives conversions (this includes coordinating the production of blog posts, case studies, testimonials, newsletters, video, and social media content). 

• Creating marketing performance reports that accurately calculate ROAS of B2B and B2C marketing campaigns. 

• Setting up processes to constantly learn and optimize from the data coming in. 

You: 

• Have +3 years of relevant experience. 

• Understand the difference between the bottom-funnel and the top-funnel campaign. 

• Know the main characteristics of the converting landing page. 

• Have a large toolkit under your belt (especially Google Analytics, Google Ads, Google Tag Manager, WordPress, Ahrefs). 

• Have experience with HubSpot CRM system (an advantage but not a requirement). 

• Preferably a T-shaped marketer (= a generalist with one or two areas you excel within). 

• Data-driven and know your way around metrics and lead tracking. 

• Eager to learn and develop new skills. 

• Considering problems as opportunities. 

• English-speaking, if not native then fluent both in speaking and writing. 

  
  

As a person, you are: 

• Self-driven 

• Independent 

• Curious 

• Attentive 

• Analytical 

• Structured 

• Proactive team-player 

  
  

Our team: 

Currently, DinnerBooking consists of nearly 40 employees spread across Europe. As our new Growth Marketer, you will become a part of the Marketing team, which currently consists of dedicated employees from Denmark, Norway, Finland, and Estonia. 

Our head office is in Copenhagen near the Amagerbro Metro station.   

Our offer: 

A promising role in a growing company, where you will have significant impact on which direction we should move towards. Besides, you will be a part of an office with dedicated colleagues and wonderful team spirit, where two days never look the same.  

Working hours: 37 hours per week spread in the 9.00-17.00 window.  

Salary according to individual qualifications. 

Deadline 

We hope that our new colleague can start as soon as possible. Therefore, we encourage you to send us your cover letter and CV in a merged PDF in English already today. 

Deadline: Sep 30, 2022.