Chief Rider Officer (CRO)

Salary Competitive
Equity To be negotiated

Are you excited about making cities more liveable? Join Donkey Republic and let's get people on two wheels! 

We are on a journey with a fleet of +20k bikes and ebikes by end of 2022 in more than 70 cities. We served more than 1 million riders who took more than 10m trips on Donkeys. Our aim is to bring our convenient and affordable bike share to all cities around the world, and increase the use of bikes in the cities. 

We also pride ourselves on being a highly sustainable business. Our bikes footprint everyday by moving people from less sustainable modes of transport on to our bikes and ebikes. We hereby improve public health, reduce CO2 emissions and congestion. 

About the role:

The Chief Rider Officer will be responsible for most of the revenue that the company earns, overseeing all decisions concerning the Rider business. You will be one of the four executive managers in the team, working closely with operations, (B2G/B2B) sales, software and hardware product teams as well as business intelligence.

You will:

  • Plan our rider strategy for each of the markets, where we operate the bikes. That is approximately 20 cities with 6 key cities.

  • Lead pricing decisions

  • Lead decisions on fleet size and growth plans for each market

  • Lead decisions on rider software platform investments, collaborating with the software product team

  • Drive decisions through Return on Investment considerations in marketing, product, new city launches. 

You will have:

  • BI team helping with data analysis

  • Software product team building product

  • Hardware product team designing bikes and ebikes

  • Operations team execute on the bike operations, and relocations

  • Own team of ±10 FTEs, mostly focused on marketing / communication / content, and rider support

What we expect:

  • Business experience, have been entrepreneurial or have had significant P/L responsibility

  • Mobility industry experience, ideally from bike related business, if not scooters

  • Marketing and/or product development experience

  • Understanding of European culture(s)

  • This position requires 20-30% travel in Europe


Competitive, including base, bonus and warrants

Applicants should include personal motivation, and your LinkedIn profile.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 13 benefits

Working at
Donkey Republic

Donkey Republic is one of Europe's leading providers of end-to-end bike-sharing solutions providing both pedal- and e-bikes. The company is expanding across Europe with around 9,500 bikes and ebikes in 24 cities as a Mobility as-a-Service (“MaaS”) provider as well as licences its platform as Software-as-a-Service (“SaaS”) to partners operating 3.5k bikes across +60 cities. Based on its proprietary software, Donkey Republic offers cities and local partners a fully integrated turn-key solution, including software critical to all stakeholders, bikes, operations, and support services. The company provides affordable and sustainable mobility for the masses by partnering with cities to turn bikes into the hero of urban transportation and has a vision of making city life better for everyone with affordable and responsible bike-sharing.

Read more about Donkey Republic

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