🚀Product launch🚀 Click here to learn more about The Hub’s new products.

Copywriter (UX/UI, marketing)

Salary Competitive

Finland, Switzerland or EU. Full-time or 80%. Remote or hybrid. 

Selma – funded fintech team with the Swiss-Finnish flare

Selma is a friendly personal investment assistant that helps you do the right thing with your money. The web, iOS, and Android based app is offered in Switzerland to nearly 10k customers. Our funded, remote-first team of 20 has office hubs in Helsinki and Zürich. 🇫🇮🇨🇭

Over the next few years we plan to grow rapidly, raise more venture capital and expand to the first EU countries!

Important in this role

You are a great communicator. You enjoy crafting copy and texts in English and German (Bonus: French!)  and have a proven track record of high-quality copy you authored. You aim to achieve consistency in language and don’t shy away from condensing wordy German phrases into punchy headlines, call-to-actions, and help texts.


For Selma, copy is design

Selma is co-founded by a designer with a special love for copy. Therefore Selma’s tone of voice has been and constantly is crafted with attention to detail. You’d take on shaping how Selma talks in German and in English – in the web service, the mobile apps, and in promotional messages.

Embedded in talented teams

Since good copy is every, you'll be working across the Selma team. Your closest colleagues will be in marketing and design. The marketing team of 5 is a creative bunch of acquisition, engagement, SoMe and community talents. 

Your “home base” is Selma’s design team. Valeria (Head of Design) and Henrik (Senior UX/UI designer) are here to provide you with guidance and peer support. The design team’s shared responsibility is to mature, polish and shepherd the brand – making Selma look and sound lovely and appealing across all touch points."

A day in the life of a UX writer at Selma will be made up of 

  • working on the copy of a new feature for our mobile apps in English and German with the UX designer and product manager

  • pairing visuals and great copy together with a marketing designer

  • handling translations with a French agency/freelancer

  • improving ad copy for a new Google search campaign together with the acquisition lead

  • creative brainstorming with the rest of your team to come up with a concept for a direct mailing campaign

  • writing an article for the educational blog of Selma and helping a colleague edit their article

  • keeping SEO guidelines in mind while crafting witty headers and paragraphs for website and blog

How much do I need to know about finance?


Honestly, not that much – the onboarding is set up in a way for you to get up to speed quickly. We’ve got investment managers and financial planners in our team that enjoy teaching the rest of the team. You should bring a healthy portion of curiosity and the will to learn the basics with you. After all, you will have to explain the difficult financial jargon in smart, friendly and humorous ways. Your day-to-day work therefore directly contributes to making the industry accessible for everyone!

The 1-on-1s with your team lead and cross-departmental sessions will help you thrive early on.

Reasons you might want to join the Selma team

  • Freedom and support to become a stellar copywriter

  • A unique opportunity to scale a fintech scale-up with a passionate, client-centric team

  • Support and resources for you to work productively and excel in your role

  • Trust to manage your own work and schedule

  • Recognition for the importance of your work and the value you bring to all teams

  • Ability to work remotely and/or at our Helsinki office

  • Really fun retreats with our lovely Selma crew, including workshops, drinks and padel

For more information or questions please contact us at nati@selma.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

See all 11 benefits

Working at
Selma Finance

Investing is hard. It takes time to learn and even more time to manage. Selma is your new friendly personal investment assistant who helps you do the right things with your money. Selma is now available in Switzerland🇨🇭, have +8000 clients, and are eager to scale throughout Europe. We ❤️ building Selma together with our users. This is why we launched open.selma.io and made our product roadmap public. Join our +20 people awesome international team, and help people to handle their money in the right way.

Read more about Selma Finance

company gallery image