Salary Competitive

The role

As the Growth manager joining our ambitious and fast growing Nordics Marketing team, you will take a leading role in driving the local agenda for our referral programme and optimising our customer journey across websites. You’ll be working in close collaboration with our Global colleagues to influence top-line growth and profitability in the Nordics.

You will be based out of our Nordic head office in Island Brygge, Copenhagen and report to the Head of Growth. 


What you’ll do

  • Monitor the customer journey of the digital referral program across Sweden, Denmark and Norway to create insightful reports based on trending performance and liaise with the Global referral team on potential program improvements   

  • Develop, execute and report on our physical referral program, focusing on A/B testing of discount structures, creatives and customer segmentation

  • Use qualitative and quantitative sources of data to develop and execute a local conversion rate optimization strategy and testing roadmap for the Nordic markets

  • Work closely with local SEO agency on topics like link acquisition, content development, keyword analysis and on-page optimisation

  • Analyse on-going operations together with local marketing teams and define structured plans to improve SEO efficiency

  • Deliver on key metrics and KPIs, through continuous website testing and user experience improvements.


What you’ll bring

  • 2-5 years of experience driving at-scale the online marketing mix, from a scale up environment, ad agency or top consulting firm

  • A Bachelor's degree in Business, Economics, Marketing, Stats, Engineering or quantitative or analytical field preferred

  • Experience optimising an online marketing mix

  • Understanding of core concepts of subscription-based / SAAS businesses

  • Understanding of viral growth loops

  • The technical know how to do your own analysis alongside other like-minded teammates (Excel, SQL, Tableau, Google Analytics etc.)

  • Strong relationship management skills with local and global internal and external stakeholders

  • Strong project management skills and the ability to juggle multiple projects and stakeholders

  • Proficiency in Contentful is a plus 

  • Intellectual curiosity: you always want to know the “why” and you go beyond the scope of a given assignment to get your answers

  • A pragmatic and hands-on ‘can do’ attitude


What we offer

  • The chance to make a serious impact on our growth trajectory and profitability  

  • Learning and development opportunities to request training specifically for your role and career with us

  • Freedom of idea and initiative, execution and implementation of your own ideas

  • The opportunity to engage and collaborate with our colleagues across the globe

  • A significant discount on your weekly HelloFresh box

  • Subsidised healthy lunches, fruit & snacks in the office 

  • Free Bar Fridays!!

  • Health insurance with complete benefits


Are you up for the challenge?

  • Apply with your CV (In English please)

  • If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team

  • Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job

  • We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 17 benefits

Working at
HelloFresh Nordics

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 16 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz. We started in the Nordics in 2019 and are continuing to scale up throughout Denmark, Norway, and Sweden.

Read more about HelloFresh Nordics

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