About SKIDOS Vision & Mission

We want to be the world’s leading brand for developing 21st Century skills among families with kids. Our mission is to help kids become lifelong, confident, and happy learners. We believe it is more important NOW than ever before for kids to be equipped with both fundamental academic skills (Literacy & Numeracy) & non-academic skills ( eg: Critical thinking, Creativity, Collaboration, Communication, Information, Media & Tech literacy, Leadership & social skills, Initiative & Productivity). These skills are important for them to be well prepared for their adult life to achieve confidence, happiness & contentment while being resilient to all of life's uncertainties.

SKIDOS offers parents of 2-10 year olds a freemium subscription service that allows them to access a suite of 75+ learning apps with fun games and learning content available to download on Apple and Google Play Store. We keep innovating on our offering and add new features, games and the best learning content to fulfill our mission. 

We are a rapidly growing scale-up with a very ambitious and impactful mission, backed by leading VCs, Angel investors, and the Danish Growth Fund. 

Our Culture

At SKIDOS, we believe in a positive work environment where you feel happy & content while working on something which is truly meaningful and impactful. We follow a flat-org culture where every member of the team is equal and has a say in the company culture, product vision, and strategy. We do not believe in micro-management but instead believe in creating an environment to help you learn and shine. We give a lot of freedom to everyone to enable them to give their best and we trust our team to be responsible and accountable to their teams. That’s why we have flexible working hours where you and your team can decide on how to go about achieving your goals. 

We love people who have something to say, and we listen. With us, you will get a chance to dive into our suite of learning products that are being used by millions of users around the world.

We consider the role of management/C-level as coaches rather than managers. Coaches try to demonstrate that we are all fallible & open to feedback. Coaches try to be role models for our values. We would like to encourage conversations where people can ask coaches & colleagues, “What could I be doing better?” & themselves, “What feedback have I not yet shared?” 

We believe we will learn faster & become better if we can make giving & receiving feedback less stressful & a more normal part of work life. We try to build trust by giving feedback to our colleagues, even if it is uncomfortable or uncommon to do so. We celebrate the people who are very candid, especially to those in more senior positions. 

The Role

We are growing rapidly and seek a CMO to build a global presence across the US and Europe. You will join as an additional core member of a 4 people  C-level team and work together to define our marketing strategy with a focus on growth and brand building. We have high ambitions and are looking into years of fast growth with the goal of accelerating our international expansion and increasing our global impact. 

As CMO, you will play a key role in defining & leading the marketing strategy to help us achieve 10x revenue growth in 2-3 years time. You would achieve this by owning our marketing strategy and execution, including building and developing a world class marketing team to help you deliver on the same.You will lead the efforts towards building our brand and systematically tracking marketing effectiveness with a goal to find scalable and profitable channels for revenue growth.

You will spend most of your time on:

• Setting the overall marketing strategy & budget

• Building and developing a high performance team including a current team of 7 marketers and 3 designers to execute your strategy & ensuring that the team has the right competencies and is geared for the future

• Guiding the marketing team on prioritizing and optimizing all marketing efforts, including- ASO, ASA, Paid advertising across Facebook & Google, SEO/SEM, CRM efforts (Web Engage) with a focus on finding profitable and scalable channels of growth

• Collaborating with the product team to accelerate product-led growth, improve LTV and achieve our targeted NPS

• Collaborating with relevant external partners ( brand or digital marketing agencies) to define our brand building and digital marketing strategy. 

• Listening- to the trends of the market and direct the market research efforts of the company

You will thrive in this role if :

• You love the challenge of defining the marketing strategy, building and leading a team to find scalable and profitable channels for rapid revenue growth.

• You have 5-10 years of full-time experience with marketing and Growth activities as listed above.

• You are a visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature.

• You follow an ROI-driven approach to marketing and strong attention to detail.

• You have clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment.

• You have a good eye for design and creative assets.

• You have a passion for coaching and training people. You work to see your team and individuals grow and become great at their job.

• You have preferably worked in: Mobile 😮 / SaaS 🤗 / Edtech/ KidsTech 🙌 / with people-centric values 😍.

You will succeed in this role if :

• You have helped us achieve 10x growth in 2-3 years time 

• You have built a high performing marketing team who can independently lead and excel in their respect areas of marketing 

• You have helped us build a globally recognisable brand with a growing NPS score amongst parents

• You have helped us identify scalable & profitable channels for future growth.

What SKIDOS can offer you as a professional? 

• Work with great people

  We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.

•  Disrupt

  We disrupt learning and how children will learn in the future by using the latest technology. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.

•  Perks and Benefits

  These are optional and can be tweaked on an individual basis depending on what makes you most productive. Here are things we offer:

  • MacBook or Top windows laptop

  • Headphones and similar accessories required for work

  • Standing desk for office or home office infrastructure

  • Devices (IOS or Android) if it's a requirement for work

• Compensation

  We’re happy to offer a highly competitive performance driven package based on experience