Manager, Growth Marketing

Salary Competitive

Do you live and breathe growth marketing? And want to lead a team of like-minded people in achieving some exciting marketing goals? Then we might just be your next big adventure.

At Famly, we’re looking for a Manager in Growth Marketing to plan, build and run our inbound and outbound marketing programs. There’ll be a big focus on driving and accelerating increased acquisition, and eventually revenue!

The team you’ll be leading is one of the three teams in the 28-strong Marketing & Growth department. Across the department we drive awareness, acquisition and activation as our primary focus. We also do a fair amount of work on retention, referral and revenue driving initiatives - but we can chat about that later.

We currently operate in three main markets, and are looking to enter another in 2023. That’s why this role is really vital to our growth - we need you on board to work with the already brilliant team to make sure Famly is in front of as many people as possible, and to make sure that those people always want to learn more about us.

With regards to location, we’d really love you to join Famly here at Copenhagen HQ. If you're not here already, perhaps you're keen to move to the city that never rains? And has the world’s best cinnamon rolls? We can help you with relocating, getting a visa, and finding childcare (and a lot of new friends).

What you'll be doing

When it comes to planning, building and running inbound and outbound marketing programs, you’ll:

  • Lead a team of professionals, and drive the day-to-day activities to successfully develop a comprehensive, full-funnel demand generation strategy.

  • Allocate budgets, select campaign targets, determine the tactic mix, design offers and CTAs, and set individual program goals and measurement criteria.

  • Identify, prioritise and execute a wide range of digital and offline campaigns to maximise new lead creation, as well as bottom of funnel lead generation.

  • Play a key role in developing and executing webinars, field events, trade shows, content marketing, customer marketing and product launches.

  • Create persona-based outreach and nurture strategies to maximise prospect engagement at every stage in the funnel.

  • Ensure that inbound traffic can be converted into quality leads through a best-in-class online experience.

  • Evaluate, select and manage marketing agencies that contribute to demand creation programs.

  • Enable our enterprise sales team to land revenue targets with the right mix of targeted marketing and ABM programs.

And when it comes to finding innovative ways to drive user acquisition, you’ll:

  • Implement testing strategies to enhance the demand creation process, including response and conversion rates and multivariate testing.

  • Employ data-driven strategies to build and execute digital testing roadmap across messaging, creative, audience, frequency, and channel mix.

  • Think outside the box to constantly test new channels, audiences, bidding strategies, creative/copy, etc. - including content creation where needed

  • Provide proactive, innovative thought leadership to our growth efforts across the board

You'll thrive in this role if you:

  • Have proven leadership experience

  • Have a metrics-driven approach and clear results in from your previous roles

  • Are passionate about growth and always wanting to experiment and do better

  • Believe that the sky's the limit and there’s no such thing as a bad idea

  • Have the ability to influence and motivate others by setting a clear direction

We appreciate that everyone brings something unique, so even if you don’t tick every box above, we’d still love to read your application.

You’ll love working at Famly because:

  • We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.

  • We like to give a lot of ownership both in terms of responsibility and freedom to try new things. We’ll get you up and running and collaborate along the way, of course.

  • Flexible hours. We fit work around our lives - not the other way around. If you need to work different hours sometimes, take the day from home, (or the Maldives) we trust you to do just that.

  • A big focus on people support with personal and career development, including monthly training sessions in a wide-variety of topics.

At Copenhagen HQ, you can enjoy:

  • A yummy daily buffet and a well stocked drinks fridge (did someone say snack corner?)

  • Our private rooftop courtyard (sunny all year round, we promise…!)

  • Post-covid social activities have now resumed… enjoy endless team fun with dinners out, office BBQs, Friday bars, big quarterly social events, game nights, a daily 7 minute workout, and more!

  • 25 days of annual holiday, on top of all those Danish bank-related holidays during the spring (and the other festive holidays, too!)

At this point, we’re sure you’re wondering who Famly are...? Well it all began when our co-founder Henrik’s daughter was ready to start at daycare. He couldn’t believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper ‘parent’ books they exchanged once a month just weren’t cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.

These days, the 150 of us building Famly talk about trying to do two things for our many customers across the UK, Germany, Switzerland, Denmark, Norway and the US:

  • Giving children the best possible start to life.

  • Championing the vital work that goes into making that happen.

We do it with software that brings hundreds of thousands of parents closer to their child’s day while they’re away from them. We also make financial, pedagogical, and planning tools for more than 34,000 childcare professionals, saving them hours and reducing their admin stress.

Ultimately, that gives them more time and headspace for the little ones that really matter. Come help us make that happen.

Interested? Let us know now :)

We're looking to fill the position as soon as possible, so get your application in today. This is what our interview process looks like:

  • Video interview with People Partner 

  • Logical test

  • Video conversation with VP of Marketing & Growth

  • Interview with VP of Marketing & Growth, Manager of Content Marketing and Director of Growth

  • Final interview with VP of Marketing & Growth and CEO

Looking forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Skill development
Skill development

We want to take you from good to great.

Working at

At Famly, we're on a mission to make it easier to give children the best possible start to life. It’s no small task, and that’s why we’re always on the lookout for more talented people to help us do what we do even better. Designing and making the best product possible. Supporting our customers to ensure Famly makes their lives easier. Helping spread the word to everyone that wants to listen. That’s what we’re all about. You can learn more about us here:

Read more about Famly

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