Growth Marketing Manager (German speaking)

Salary Competitive

Hi! Do you get excited about marketing and automation? Keep reading!

We are a fast-growing B2C Fintech Startup based in Zurich and Helsinki and are now looking for Marketing Automation Manager. Selma is a digital investment assistant who helps you do the right things with your money. Our mission is to make investing and financial advice accessible to everyone. Selma is currently available in Switzerland🇨🇭, we have +9000 clients, and are eager to scale our business.


As Growth Marketing Manager, among other things, you will:

  • Be the driving force behind our marketing automation campaigns and enticing users to become clients of Selma

  • Take ownership of Selma’s user journeys and touch points across email, notifications and more!

  • Manage the email automation & newsletter tool Autopilot

  • Find creative and new ways to tackle challenges like referrals and client retention

  • Work closely with customer success team to automate some of the current manual communication processes

  • Collaborate with each individual in the marketing team to sync campaigns, messaging and content creation across touch points

  • Set up notifications and better email targeting together with our product team

  • Run engaging user activation or onboarding measures like webinars, videos, call invites, etc.

  • Zero in on engagement metrics and come up with creative and out-of-the-box experiments for different segments of Selma’s target audience

Here are some things that would definitely help in this job:

  • Strong belief in our mission 

  • A structured and organized way of working 

  • Passion for digitization and digital tools 

  • Excellent communication skills - Fluent in English & German

  • A proactive can-do attitude, unafraid to get things done on your own 

  • Experience in automating engagement measures at a SaaS or B2C company

  • Excellent copywriting skills in English and German

  • Curios and self-driven “get stuff done” attitude

  • A basic understanding for personal finances and investing and eagerness to learn more about finances

  • All-round technical expertise – you don’t shy away to dive into projects that require engineers to work with you


  • Familiarity with Autopilot, Demio or other engagement platforms

  • French language skills

  • Experience in a FinTech or other regulated industries

Your future team

Our team appreciates skill over hierarchy, ideas over egos, and experiments over guesswork. We are a diverse team with different backgrounds that strives to provide a great client experience.

The Selma team includes folks who live in different parts of Europe, and who originally come from across the globe, including Switzerland, Finland, Austria, Ukraine, Vietnam, Nepal, and Romania. Remote and transparent work is in our DNA, which means we arrange every meeting remote-first and share plans, notes and such in the company chat.

You will get

  • A unique opportunity to scale a fintech startup with a passionate, client-centric team

  • Involvement in our strategic design decisions

  • Ability to work remotely

  • Full trust to manage your own work and schedule

  • Support and resources for you to work productively and to excel in your role

  • A team that loves to think outside the box and demystify finance and investing

  • Properly fun retreats with our lovely Selma crew, including dinners, treasure hunts and spontaneous padel matches.


Think we might make a match?

Fantastic! This is how the hiring process works:

  • Introduction chat

We’ll talk about your experience and expectations for this position – and you can ask anything you want about Selma

  • Solve a case study  

If we think you might be a good fit,  you will be invited to complete a case study that relates to the day-to-day work of a Marketing Automation Manager at Selma. This will take around 2-3 hours of your time, including task preparation and a follow-up sync with our team. We’ll set a suitable schedule together. 

  • Chat with the team

If we both see you as a potential Marketing Automation Manager at Selma, we dig deeper. Get to know the people and the actual work in a relaxed discussion. 

  • A final talk & offer 

The last stage. We present you an offer: Let's have that talk about your starting at Selma. 

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

See all 11 benefits

Working at
Selma Finance

Investing is hard. It takes time to learn and even more time to manage. Selma is your new friendly personal investment assistant who helps you do the right things with your money. Selma is now available in Switzerland🇨🇭, have +8000 clients, and are eager to scale throughout Europe. We ❤️ building Selma together with our users. This is why we launched and made our product roadmap public. Join our +20 people awesome international team, and help people to handle their money in the right way.

Read more about Selma Finance

company gallery image

Similar jobs

Copywriter (UX/UI, marketing)
Selma Finance Remote Full-time
Creative Marketing Manager
Padel X Remote Full-time