Digital marketing specialist

Salary Competitive

Yay! Hello there! We are so happy to have caught your attention!

 We are Learningbank, a young and rapidly growing Danish scale-up that consists of 40+ passionate Learningbankers such as Learning experts, creative dare devils and developers, and learning enthusiasts. We have created the world's first Learning Lifecycle platform, that assists and engages companies with digital learning. We are a learning partner, and our vision is to create happier employees by helping companies making their employees better.  At Learningbank, we are growing the digital marketing of our world-class SaaS solution, The Learning Lifecycle Platform. We help companies enable learning throughout the employee learning lifecycle.


The Role

You will be a part of our digital marketing unit driving paid performance campaigns on Facebook, LinkedIn, Instagram, YouTube, Google ads, and Affiliates. The team also takes care of our SEO, coordinating the content development with the content team, link building and analysis of keywords, and on-site, off-site and on-page SEO. In Learningbank we work with marketing that drives business results and our digital marketing unit is especially measured on the opportunities and revenue our efforts can contribute to the business.

We focus on running marketing that benefits both short-term and long-term effects from brand building to account-based marketing. Our main strategy is to build growth through inbound & content marketing, demand generation, and capturing. All focused on qualifying leads throughout the buyer journey.


With your team lead, you will be responsible for:

  • Executing and optimizing our paid social campaigns

  • Making creative ads with our digital designer

  • Be a close collaborator with our agency running paid search

  • Developing branding campaigns

  • Analyze & report results

  • Create landing pages

  • Assist our content marketing team in creating content for SEO


What we will love about you

  • You have a minimum of 3 years of experience with digital marketing, preferably with b2b marketing.

  • Proven track record of results running performance marketing

  • You are experienced in social media marketing, working with campaigns in Campaign Manager and Ads Manager.

  • You speak and write English and Danish or Swedish with professional proficiency

  • You know your way around in the google marketing platform, being able to create and execute campaigns on Display and YouTube. You preferably also know SEM.

  • You have copywriting skills. You know what texts work on different ads formats and landing pages, and you enjoy challenging current ads to always make them better with creative A/B testing.

  • You have experience with inbound marketing & content marketing.

  • Understanding of the technical aspects for data-driven opportunities on paid marketing

  • Ability to work dynamically in a team where we go forward together and use failures, ideas, and knowledge as a platform for success


It´s a plus but not a requirement if you:

  • Have knowledge/experience with SEO

  • Experience with platforms such as

    • Hubspot

    • SEMrush

    • Dreamdata

    • Google Tag Manager

 


What you will love about Learningbank 

Hi, we are Learningbank – our mission is to create the world’s best learning enabler for our customers. Yes, that requires hard and dedicated work. However, we use our expertise, curiosity and commitment together with the best that we can which drives us to deliver outstanding work for our customers. Why do we work with this mission? Because we want to make employees happier by making them better. 

So, how do we do it? In Learningbank, team spirit is key. We work closely together and thrive to be on this journey to reach our goals and live out our dreams. Most importantly, we have fun and laugh while doing it. We are a lot of different personalities, and everyone has a set of skills that together make the boat float. 

We are proud to work at a place where all Learningbankers can succeed and grow their career – a place where talent can flourish. We have successes together, and we learn and become better together. We strive to have a positive work environment where people feel they belong, and can achieve their goals. Do you want to be a part of building the dream of Learningbank, while growing together with the rest of the team? 

Then raise your sails, because maybe you could be our next Learningbanker – and be a part of a company where everyone regardless of their position pulls together to create one boat that is moving forward together in the right direction and with the same pace.

For more information or questions please contact us at jrh@learningbank.io

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Pension plan
Pension plan

Free friday beers
Free friday beers

See all 16 benefits

Working at
Learningbank

Make people happier by making them better! This philosophy has been the core of everything we do in Learningbank since our start in 2015. People learn all their life, and we believe that learning should be something you "want to do" and not something you "have to do". This is why we help companies transform old corporate learning into modern digital learning, shaping tomorrow's employees.

Read more about Learningbank

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