Do you love creating compelling marketing content? And are you eager to measure the impact of your work? Are you good at writing and able to capture an audience in a way that moves them down the marketing funnel? We are looking for an ambitious Content Marketing Specialist who can drive leads, create engagement and capture our audiences through content. Join our Copenhagen-based team who is driven, adaptable, and looking to join an explosive growth company. This role will be instrumental and the first full-time marketing role at Scratcher. You will join a talented team focused on helping our future customers

You will be our go-to person for executing on all marketing initiatives until more people are hired. The marketing team is estimated to scale throughout 2022, and later this year we are looking to hire a CMO who will head up the marketing team. Until then you will report to the management team.

We hope you can start on 1. April 2022 or 1. May 2022

Do not apply if…

• You are not able to work from our office in Copenhagen, Denmark.

• You do not write and speak Danish & English fluently.

• You need an entry-level job.

About the role

• Operational role with focus on creating text and graphics for Advertising, Web & Landing Pages, and more (no programming skills needed).

• 80% Content Marketer and 20% all-around marketeer.

• Help educate potential customers on the value of the Scratcher platform through various content on various platforms.

• Take responsibility for the marketing effort and share your former experience.

• Repurpose popular content across multiple platforms.

• Transcribe and repurpose interviews/webinars with thought leaders in our organization.

• Create exciting content pieces about our customer’s gamification campaigns.

• Create case studies together with our customers.

The need-to-have skills

• Speak and write Danish fluently.

• Speak and write English fluently.

• Bachelor’s degree or equivalent experience in communications or marketing.

• 2-4+ years of experience in B2B Marketing.

• Proven success in producing copy for advertising or marketing campaigns (we want to see a portfolio).

• Knowledge of online content strategy and creation.

• Excellent writing, editing, and proofreading skills.

• A self-starter mindset and ability to work independently with guidance from the team.

The nice-to-have skills

• Experience with B2B Tech/SasS marketing.

• Experience with SEO concepts and copywriting.

• Experience with social media marketing.

• Experience with content planning, playbooks.

• Experience with lead scoring and gated content.

What we offer

• A competitive package.

• An exciting and motivating environment with international colleagues.

• A vibrant start-up culture.

• Phone and laptop.

• An open environment where everyone is involved.

• For you to be part of an exciting journey in the world of gamification.

Working at Scratcher.io

Scratcher is a leading gamification platform that lets our customers create gamification campaigns with ease and thereby help them engage their audience. Scratcher was founded in 2017 and has since been on a mission to provide every type of company, big and small, with the opportunity to use gamification. Our team is highly committed to making Scratcher the most user-friendly platform and our focus is on our customers’ success with Scratcher and that they reach their goals.