Key Responsibilities:
Write converting email Use the marketing automation platform, targeted emails, and messaging to drive more pipeline to ultimately close additional business
Design and implement direct email marketing campaigns and automation flows
Create and refine email strategy to align with the overall company/marketing team goals
Fully manage marketing automation platforms – Hubspot, Mailerlite, ActiveCampaign Intercom, etc
Evaluate and revise email streams based on our audience and continually understand their pain points
Create executive-level reports to show how email streams are doing as a large part of our marketing strategy
Map out email processes and how it integrates into tech stacks
Identify trends in the market by analyzing audience engagement and continually refine content and processes to improve email performance
Segment lists based on behaviors like past email engagement and website interactions
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Requirements:
3+ years of experience with email marketing campaigns and marketing automation
3+ years of hands-on experience building and automating email campaigns using platforms like Hubspot, Mailerlite, Mailchimp, ActiveCampaign, Intercom, Lemlist, Snov.io
Strong proofreading skills focused on emails for clarity, grammar, and spelling
Proven track record of successful email campaigns
Ferocious attention to detail and a willingness to work your way through projects with loose requirements
Extra Points but NOT Required
Copywriting and paid media experience
Api and integration experience
Experience in paid platform campaigns in Saas, Ecommerce, or online publishers
Experience with scraping tools such as TexAU or PhantomBuster
Experience with hyper-personalization campaigns
Experience with SEO / website analytics (analytics, screaming frog, ahrefs, Keyword research tools, etc)
Familiarity with ad management platforms
Use any automation or outreach tools
About You:
Strong communication, editing, and writing skills
Fluency in English
Curious and inquisitive about all things marketing
Self-motivated and enthusiastic
Problem solver with a knack for overcoming obstacles
Great attitude and engaging personality
Versatile skill set to quickly execute against projects
We’re looking for someone who can work through a process-driven approach and help us with internal and external email automation campaigns projects. Is that you?
Must have a minimum of 3+ years of full-time work experience
Please do not apply if that is not the case.
Send your resume, project portfolio or examples of your work, and your LinkedIn profile URL along with your application.
This job comes with several perks and benefits