Do you remember your biggest test win and failure? If you’re the type of person that knows exactly what we mean asking that question, then we think this one might be for you. In the Famly Marketing & Growth team, we’re looking for a CRO Specialist that can turn our website into the baddest customer acquisition machine the world has ever seen.

Obviously, that will take some effort - no arguments there. That’s why it’s worth mentioning we’re doing some great work already. However, we need you to join us in planning and running the next generation of Famly website experiments in order to reach our very ambitious growth targets for 2022.

You’ll join the team as the first ever CRO Specialist, working closely with our designers and project managers. You’ll also get to work with copywriters, video producers, developers and more, but we’ll ease you into that as you find your place in the team. The Marketing & Growth team is growing rapidly as we face several big markets all with different audiences and at the moment we’re hiring several specialists like yourself to go even faster. 

With regards to location, we’d really love you to join Famly here at our Copenhagen HQ. If you're not here already, perhaps you're keen to move to the city that never rains? We can help you with relocating, getting a visa, and finding childcare (and a lot of new friends).

What you'll be doing:

With the rapid growth we’re facing we need you on board now to own the Famly website optimisation process. And what will that look like in detail? As CRO Specialist, you’ll:

• Develop the overall CRO strategy for the Famly website ensuring improvement in acquisition conversion flows and engagement of existing customers for all markets (don’t worry our very skilled copywriters will help you with all the languages)

• Conduct UX research on the site through both qualitative and quantitative methods

• Ensure a high pace of testing of website experiments (A/B, multivariate, redirect)

• Provide ongoing recommendations to help deliver on key metrics and KPIs, through continuous website testing and user experience improvements.

• Ensure 100% accurate tracking of experiments and overall website behaviour

• Build test designs incl; briefing designers and building landing pages that convert top funnel prospects into happy and loyal customers

• Document, analyse and communicate test results into data-driven recommendations

You’ll thrive in this role if you:

• Can work in English with ease (it's our company language)

• Have relevant CRO or digital optimisation experience - ideally in a SaaS, fast paced environment

• Know your way around A/B testing tools like Google Optimize, VWO or Optimizely

• Are a master Jedi (or at least close to) in Webflow

• Understand inbound multi-channel marketing, including SEO and know what excites, engages and convinces an audience to convert

• Can juggle multiple projects at once, (perhaps even across markets) and still stick to deadlines

• Are based in (or happy to relocate to) Copenhagen

We appreciate that everyone brings something unique, so even if you don’t tick every box above, we’d still love to read your application.

You’ll love working at Famly because:

• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.

• We like to give a lot of ownership both in terms of responsibility and freedom to try new things. We’ll get you up and running and collaborate along the way, of course.

• Flexible hours - We fit work around our lives - not the other way around. If you need to work different hours sometimes, take the day from home (or the Maldives), we trust you to do just that.

• A big focus on people support with personal and career development, including monthly training sessions in a wide-variety of topics.

In the Copenhagen HQ, you can enjoy:

• A yummy daily buffet and a well stocked drinks fridge (did someone say snack corner?)

• Our private rooftop courtyard (sunny all year round, we promise…!)

• Post-covid social activities have now resumed… enjoy endless team fun with dinners out, office BBQs, friday bars, big quarterly social events, game nights, a daily 7 minute workout, and more!

• 25 days of annual holiday, on top of all those Danish bank-related holidays during the spring (and the other festive holidays, too!)

At this point, we’re sure you’re wondering who Famly are...? Well it all began when our co-founder Henrik’s daughter was ready to start at daycare. He couldn’t believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper ‘parent’ books they exchanged once a month just weren’t cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that. These days, the 90 of us building Famly talk about trying to do two things for our 3,500 customers:

• Giving children the best possible start to life.

• Championing the vital work that goes into making that happen.

We do it with software that brings hundreds of thousands of parents closer to their child’s day while they’re away from them. We also make financial, pedagogical, and planning tools for more than 34,000 childcare professionals, saving them hours and reducing their admin stress.

Ultimately, that gives them more time and headspace for the little ones that really matter. Come help us make that happen.

Interested? Let us know now :)

We're looking to fill the position as soon as possible, so get your application in today. This is what our interview process looks like:

• Video interview with talent acquisition

• Logical test

• Interview with VP of Marketing & Growth

• Take home assignment

• Final interview with VP of Marketing & Growth and Head of Growth

Looking forward to hearing from you!