If you live and breathe online marketing and you have a proven track record, we need to talk. We are looking for a highly experienced growth hacker to join MARDA who knows how to execute and grow an online DTC brand. If you are hard working team player who loves the rewarding challenge of building a brand, we want to hear from you.

Job Description

We’re looking for an experienced marketing growth hacker(co-founder) who knows how to grow a brand online and generate sales. Our ideal candidate has experience growing other startup companies.

Very experienced in Facebook & Google advertising

Very experienced in growth hacking.

Very experienced in Shopify & liquid.

You are comfortable with day-to-day marketing activities, as well as long-term strategy, tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with social media advertising, email marketing, Shopify and able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Objectives of this Role

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Daily and Monthly Responsibilities

• Gather customer and market insights to increase customer conversions

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups.

• Come up with ideas and tactics on how we can market MARDA better and generate more sales.

Skills and Qualifications

• Bachelor’s degree or higher in marketing and communication, business, or related field

• Proven experience in identifying target audiences across different channels marketing campaigns that engage

• Solid knowledge of website analytics tools (e.g. Google Analytics, similarweb, semrush, moz)

• Up-to-date with the latest trends, extensions, software and best practices in online marketing and measurement.

• Excellent written and verbal communication skills

• Proven experience developing marketing plans and campaigns

• Proven results of social media advertising + google adwords.

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for organizing and structuring tasks and resources, data oriented.

• Experience in Shopify & liquid - you should be able to build and maintain the site through time.

• Experience in SEO

• Graphic design experience.

Preferred Qualifications

• Master’s degree a plus

• Proficiency with online marketing and social media strategy a must

• Proven experience growing a company online