Batata is a B2B agricultural e-commerce software designed for sales optimization and reduction of waste. The farmers are mainly focusing on production cultivation and not on sales optimization. Therefore they have a problem selling excess and damaged commodities that leads to wasted productions and loss of capital. According to Danish Statistics, farmers are wasting 15% to 20% of their output. They have only a few selling options: intermediaries, local markets, grocery chains (bigger farmers). There is no marketplace that connects suppliers (farmers, SME's) with direct buyers (catering industry, grocery chains, manufacturing companies) or non-profit organizations. Our solution provides a real-time private marketplace platform where farmers can expand local and international sales channels. Deal with overproduction and waste by connecting with potential partners (manufacturing, catering companies) or non-profit organizations. With a cloud-based tech-enabled solution Batata will offer a set of analytical and automation tools (KPI's, detailed sales results, sheet generation, order processing, and generation).