Salary Competitive

Donkey Republic is looking for a qualified Content Specialist to join our growing Marketing team and help expand our business through strong content that tells a story. 

We are on a mission to make cities more liveable, one bike ride at a time. We are 14,000 bicycles large in 60 towns across Europe, small and large, having served +1 million customers - which we call Riders. Our aim is to bring convenient and affordable bike share to all cities around the world.

As our new Content Specialist at Donkey Republic, you will be responsible for creating, improving and maintaining content across our platforms to achieve our business goals. Your duties will also include sharing content to raise awareness and monitoring traffic and metrics to identify best practices.  

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content Specialist, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. 

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

About the tasks:

  • Manage content projects for various campaigns

  • Lead community building for our Donkey brand 

  • Implement the content on the right platforms and making sure tracking and interlinking the content is in place

  • Analyse and evaluate the content messaging and execution to ensure learning is implemented into future content

  • Work closely with the rest of the marketing team to develop and execute a content plan; Research, write, designate channels, publish and test your content according to the plan

  • Create amazing organic content for web, SoMe, videos, and any other formats we believe will make a difference

  • Create deals with various content partners and influencers for backlinking and improved SEO

  • Control blog request from various writers

  • Help build a strong brand through your storytelling

You are:

  • Fluent in English (native preferred), and at least 1 other language (Danish, German, Dutch)

  • You are an experienced and accomplished writer with a bachelor's Degree or higher in Communications, Marketing, or related field

  • Minimum 2-3 years of experience

  • Have the ability to manage several projects at once, used to managing projects, coordinating tasks, working to deadlines and delivering to KPIs

  • You are a proactive and super creative person who can sell a brand within just a few lines

What we can offer:

  • Diversity! No two days will be the same and you will get valuable experience, taking responsibility and pushing your career to the next level

  • Diversity x2! The Donkey Squad contains a very tight group of talented people to learn from in marketing, technology, business development, customer support and operations, with 14 different nationalities

  • Training in growth hacking and funnel strategy 

  • Be part of our growth. We’re investor-backed and expanding our business fast 

  • Company lunch, Friday bars, team adventures (on bikes), company retreat twice yearly

  Start date: The job starts as soon as possible and applications are acted upon immediately.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Equity package
Equity package

Want to be a partner? Look no further.

See all 10 benefits

Working at
Donkey Republic

In 2015, we created an electronic lock and an automated self-service bike-sharing system in a Copenhagen home basement. Since then, we’ve been taking that system on a ride around the world, while aiming to turn the bicycle into the hero of public transportation and a catalyst for greener, more liveable and less traffic-congested cities. Today, Donkey Republic is a global bike-share service. Our vision is to create a better world by making sustainable mobility available to everyone. Currently, we have +13,000 bikes on the platform in +60 cities in 14 countries. The Donkey Republic app allows riders to find a bike nearby in many cities around the world, rent it, and unlock with the app 24/7. More than 8 million trips were taken on our bikes by close to 1 million riders. We are an international company with a strong team of dedicated cycling enthusiasts who work hard, challenge each other and learn fast to come up with innovative ways to solve today’s urban mobility challenges. Join the Donkey Squad. Every ride counts.

Read more about Donkey Republic

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