True Gum is looking for a content creator that can make ideas truly stick

Salary Competitive

Hi. We’re True Gum. We produce plastic-free and vegan chewing gum. We want to revolutionize the chewing gum industry by offering the world’s most sustainable chewing gum, fighting both plastic waste and climate change. Founded in 2017, True Gum is today sold in more than 14 European countries. To cut through the clutter and inspire more people to choose a more sustainable choice we need an exceptional individual who sees stories where others don’t. The person will play a vital role in shaping one of the fastest growing consumer brands and completely re-imagine how a chewing gum brand connect with its audience.


Your role

Are you a great visual storyteller, who is passionately dissatisfied where the world and the climate is heading? Can you tell a story no matter if you have 5 seconds or 30 minutes? Then you’re the missing piece in our puzzle to build and accelerate True Gum’s ability to inspire, educate and entertain. Working closely with our creative marketeers we envision you’re either full-time or a permanent freelancer also working with your own clients. No matter our arrangement the key tasks are:

  • Create branded, attention-grabbing video content for our digital and social channels

  • Play an active part in marketing campaigns across our key markets (responsible for video, photography and whatever is needed in this regard

  • Responsible for creating content with powerful sustainable messaging

  • Take a proactive role within our marketing team, constantly thinking video into campaigns and other strategic marketing activities


Your profile

Video is your thing, and few people love video more than you. You have an entrepreneurial mindset, a positive ‘can-do’ mentality and enjoy taking initiative. The ideal candidate has:

  • Previous experience with creating high-quality video content (photo/animation is a plus). 

  • A clear talent for content production, including ideation, production and post-production.

  • Great skills within necessary software (Premiere Pro, Final Cut Pro X or similar).

  • Strong attention to detail, and works thoroughly to ensure consistent high-quality work.

  • A passion for developing your craft and proactively seek ways to do so.

  • Strong opinions, loosely held.

  • A deep passion for sustainability and naturally thinks this topic into all projects.

  • Permanent freelancers with own client portfolio are welcome to apply.

Meeting all requirements is not necessarily a must. We’re more looking for a do’er who can then learn and grow into the role. So please apply if you find the position interesting. We’re looking for the best candidate, not the longest CV. Speaking Danish is not a requirement.


Join our chewing gum revolution

Now’s your chance to become part of a company on a mission. We are 30 social, outgoing and hardworking people working from our chewing gum factory just outside Copenhagen – and we would love to bring you along for a wild ride. Position: full time. Salary package: competitive. Location: Glostrup, Copenhagen. Start date: June/July 1st 2021. Interviews are conducted on an ongoing basis, so get in touch asap.

CV, short motivation, portfolio and potential questions should be directed to Head of Marketing Patrick Poulsen. Application deadline: asap

For more information or questions please contact us at patrick@truegum.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free office snacks
Free office snacks

Pension plan
Pension plan

See all 11 benefits

Working at
True Co. (True Gum, True Dates, True Mints)

True Co. started as an experiment in a kitchen in 2017, creating plastic-free chewing gum. Today, we’re an international brand with True Gum, True Dates and True Mints sold in more than 30,000 stores across 40+ countries. We’re a fast-moving FMCG scale-up, and we’ve grown every year since day one. In 2025, growth accelerated significantly following our international launch of True Dates. Today we are around 50 colleagues at our office and factory in Glostrup.

Read more about True Co. (True Gum, True Dates, True Mints)

company gallery image