True Gum is looking for a content creator that can make ideas truly stick

Salary Competitive

Hi. We’re True Gum. We produce plastic-free and vegan chewing gum. We want to revolutionize the chewing gum industry by offering the world’s most sustainable chewing gum, fighting both plastic waste and climate change. Founded in 2017, True Gum is today sold in more than 14 European countries. To cut through the clutter and inspire more people to choose a more sustainable choice we need an exceptional individual who sees stories where others don’t. The person will play a vital role in shaping one of the fastest growing consumer brands and completely re-imagine how a chewing gum brand connect with its audience.

Your role

Are you a great visual storyteller, who is passionately dissatisfied where the world and the climate is heading? Can you tell a story no matter if you have 5 seconds or 30 minutes? Then you’re the missing piece in our puzzle to build and accelerate True Gum’s ability to inspire, educate and entertain. Working closely with our creative marketeers we envision you’re either full-time or a permanent freelancer also working with your own clients. No matter our arrangement the key tasks are:

  • Create branded, attention-grabbing video content for our digital and social channels

  • Play an active part in marketing campaigns across our key markets (responsible for video, photography and whatever is needed in this regard

  • Responsible for creating content with powerful sustainable messaging

  • Take a proactive role within our marketing team, constantly thinking video into campaigns and other strategic marketing activities

Your profile

Video is your thing, and few people love video more than you. You have an entrepreneurial mindset, a positive ‘can-do’ mentality and enjoy taking initiative. The ideal candidate has:

  • Previous experience with creating high-quality video content (photo/animation is a plus). 

  • A clear talent for content production, including ideation, production and post-production.

  • Great skills within necessary software (Premiere Pro, Final Cut Pro X or similar).

  • Strong attention to detail, and works thoroughly to ensure consistent high-quality work.

  • A passion for developing your craft and proactively seek ways to do so.

  • Strong opinions, loosely held.

  • A deep passion for sustainability and naturally thinks this topic into all projects.

  • Permanent freelancers with own client portfolio are welcome to apply.

Meeting all requirements is not necessarily a must. We’re more looking for a do’er who can then learn and grow into the role. So please apply if you find the position interesting. We’re looking for the best candidate, not the longest CV. Speaking Danish is not a requirement.

Join our chewing gum revolution

Now’s your chance to become part of a company on a mission. We are 30 social, outgoing and hardworking people working from our chewing gum factory just outside Copenhagen – and we would love to bring you along for a wild ride. Position: full time. Salary package: competitive. Location: Glostrup, Copenhagen. Start date: June/July 1st 2021. Interviews are conducted on an ongoing basis, so get in touch asap.

CV, short motivation, portfolio and potential questions should be directed to Head of Marketing Patrick Poulsen. Application deadline: asap

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Working at
True Gum

We love chewing gum, just not what is out there, so we made our own. A plastic-free chewing gum free that’s vegan and biodegradable. From our own chewing gum factory just outside Copenhagen, our small team of passionate chewing gum aficionados are on a mission to re-invent the chewing gum industry, for good. Learn more:   Most chewing gum producers today rely on the same ingredients they did 20 years ago. These small chewy chunks are filled with questionable substances such as plastic (petro-chemicals), aspartame, and BHA (hormone-disturbing). Other producers use some natural flavouring, but still rely on a synthetic gum base. Each pack of natural True Gum is made in Copenhagen, using the best high-quality ingredients. Our gum is not only better for your body, but also better for your soul, as it's biodegradable and way better for the planet. Better ingredients and a better attitude, gives you are better gum.

Read more about True Gum

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