Head of Creative and Design

Salary Competitive

About Empirical:

Empirical is a flavor company.

We may not consciously think about it all the time, but flavor is an incredibly powerful way of registering memories. The stories of our lives can be captured through flavors. 

Empirical is forever inspired by the role flavor plays in our ability to create and transport experiences. Many of us have spent a significant amount of blood and sweat working in some of the world’s best kitchens with the hope of pushing the boundaries of how we experience food. But Empirical is a newfound approach in bringing together our past and our experiences into something new. The outcome is something that’s democratic and shareable and driven by the journey of creating unique and unexpected flavors.

With a chef’s palate that focuses on flavor and detail, and a scientific philosophy on exploring the world around us, our company blends innovative techniques, fermentation, and high-quality local ingredients to create new discoveries. We are on a constant search to discover flavors to share around the world.

The Role:

Head of Creative & Design - Reporting directly to the Global Marketing Director of Empirical

The role as Head of Creative & Design is to work alongside our marketing team in close collaboration with the Sales, R&D, and Production teams in order to grow business internationally. In this role you will determine the overall style in which our message is communicated visually to our audience across all channels. You will conceptualize, design and deliver assets for Empirical’s digital platforms and sales channels focusing on optimisation and improvement. Lead the creation, design, production and optimisation of our customer experience. Your strong attention to detail will ensure design standards are met and maintained. This position requires you to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. 

The successful candidate will demonstrate a high level of understanding of opportunities and constraints while always aiming to create best in class solutions for the challenge at hand. You will also be open to learning - including immersion into user experience and interface design - while embracing change.

About you:

You value teamwork, entrepreneurship and you can combine an unpretentious tone with a high level of professionalism. Besides having a positive attitude and a great sense of humor, you have a high level of business understanding and an interest and passion for working strategically with marketing & sales - in this case a fast-paced start-up.

If you have a background from a fast growing international company, it's a big plus. If this was within the Consumer Packaged Goods or even the Food & Beverage segment it is magical - but not a prerequisite. However, it is a must to have the experience and bandwidth to quickly understand our context.

Who You Are:

  • Experienced working at an internal creative agency.

  • Knowledgeable of marketing principles, industry best practices, branding.

  • Experienced handling multiple campaigns simultaneously from concept to completion, and thrive in a fast-paced, deadline-driven environment.

  • Are able to see the bigger picture and pinpoint core problems and opportunities.

  • Fluent in English oral and written, other languages are a plus.

Your Responsibility:

  • Collaborate with Sales, Marketing, R&D, and Production teams to develop and execute international projects that reflect business priorities, budget / cost, and timing.

  • Conceptualize, create, execute, and oversee the implementation of all design aspects within the company in collaboration with the Global Marketing Director.

  • Develop creative programs and design concepts that reflect the business objectives and advance the brand.

  • Determine which photographs, art, or other design elements to use in line with marketing goals and brand identity.

  • Commission specialists, such as artists and photographers, to work on projects when necessary.

  • Produce sketches, storyboards, art layouts based on creative visions and ideas.

  • Understand marketing initiatives, strategic positioning and target audience.

  • Keep the organization up-to-date on user experience, e-commerce, concepts-to-consumer trends by sources as seminars, articles, inspirational websites and the like.

  • Develop and execute consumer facing initiatives across Empirical to ensure consistent brand experience.

  • Development and production of packaging for products. Work with Marketing, R&D and the Procurement/Warehouse Manager in new packaging development, procurement, and sustainable solutions.

  • Develop and maintain relationships with production companies. 

  • Development and production of merchandise in collaboration with the Global Marketing Director.

Your colleagues say that you …

  • Curiously and closely follow the latest consumer and/or digital product trends.

  • Are an executing generalist. You get things done and are a self learner based on what the company needs. 

  • Tackle personal and professional growth like no one they’ve ever met. You’re constantly asking why of yourself and the company or looking for ways to improve. You’ll also disagree and commit.

  • Are a people person and it's important to you to not lose connection to your colleagues.

  • Are fun to hang out with.


  • Ability to design high quality work within brand guidelines and within an agreed timeframe.

  • Self-motivated, hands-on workstyle and enjoy working with a team. Willingness to creative direct and do the creative work.

  • Advanced skills in; Creative Suite: Adobe Illustrator, Photoshop, InDesign.

  • Strategic planning, including developing big-picture strategies for concepts to consumers.

  • Very organized and process driven with the ability to balance competing priorities and multiple projects while meeting strict deadlines.

  • Have a thorough understanding of photography, typography and printing techniques.

  • Plan for the creation, publication, and governance of useful, usable content alongside the marketing team. 

  • Are able to satisfy business requirements through content creation and take a step back to ask “What should we create, and why?”

  • Create a bridge between user and business goals from both content and UX perspective.

  • Highly creative with a great attention to detail.

  • Capable of working within strict budgets.

Even better if you have:

  • Agency and client-side experience.

  • Experience developing content and creative for performance marketing and advertising.

  • A strong creative vision and understanding of business objectives, and how to bridge the two together.

  • Multi-skilled creative; copywriting, HTML, and/or Video/Photography.

  • Excellent communication skills to articulate design decisions at all levels.

  • Packaging procurement experience. 

  • Meme expertise….kind of joking but not really.

Did someone say office perks?

  • Flexible work – and we really meant that. Time is precious. Make it count. Morning person or night owl, this job is for you.

  • No idea is a bad idea. We’ll happily encourage a partnership or collaboration if you have an idea or know anyone. 

  • Autonomy - If you see an area in the business that needs help or an angle on a project, you have the mandate to run with it.

  • Get your own Pleo card.

  • You’ll be working out of our HQ, distillery, and tasting room on Refshaleøen

And here are some other nice things that we offer:

  • 25 days of annual holidays, on top of the standardised festive and bank-related ones, of course

  • Catered lunch.  

  • Company outings.

  • Free coffee, tea, office snacks (& the occasional staff can or spirit). 

Working at Empirical means you're working on something that’s never been done before. Empirical is a flavor company, connecting people together through new flavor experiences.

Want to know more about us? 

Read https://www.empirical.co/pages/about-empirical-spirits. 

For more information or questions please contact us at claire@empirical.co

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Working at

Empirical is a flavor company, founded in 2017 and located on Refshaleøen in Copenhagen. Our approach is inspired by the Empirical method and the belief that knowledge is gained from experiences, our senses, and a desire to explore the world around us. Focusing on flavor, our company uses low-temperature distillation, fermentation, and unique, high-quality ingredients sourced carefully from all over the world. The result is culinary innovations in the world of spirits, beverages and food products. We pay respect to tradition, but want to explore without prejudice, reinventing and mixing things up instead of letting traditional boxes define how we do things. Our team reflects this: it is made up of waiters, chefs, scientists and professionals who are keen to do things in new ways and to work outside of their comfort zones.

Read more about Empirical

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