Senior UX/UI designer

Salary Competitive

Investing is important but hard. It takes time to learn and even more time to manage. Selma is the friendly personal investment assistant that helps you do the right thing with your money.  

Selma Finance is a remote-first FinTech company based in Helsinki and Zürich. Our clients really enjoy Selma (Swiss Google rating 4,8 ⭐️ (180), 4/21) and our team of 15 is passionate about providing great customer experience. And we’re growing – join us as a full-time senior UX/UI designer.🇨🇭 


Your skills & experience

Do you like to approach challenges with service design thinking? Enjoy the freedom and responsibilities that go with taking ownership in a growing startup? Excited to apply your skills of designing for scale? Then, our UX-minded team could be the perfect fit for you.

UX & UI design

  • UI craftsmanship: professional graphic design and storytelling skills. Please share your portfolio.

  • Courage to untangle abstract challenges and ask questions

  • Understanding of interaction and UX design principles, i.e usability heuristics

  • Ability to pick optimal research, facilitation, co-design and testing tools and methods

  • Mastery with UI design tools. Our product team uses Miro and Figma.

  • Experience of building and maintaining consistency via shared design libraries

  • Comfortable with platform guidelines and accessibility standards (web, iOS, Android)

  • Familiarity with front-end development. We use React, Redux, React Native, TypeScript and SCSS to name a few.

Project ownership

  • Ability to do hands-on UX/UI design work and act as a design lead

  • Experience of working in an Agile team with continuous release cadence

  • Competence to prioritise and split ideas into scenarios, flows and user stories

  • Calm endeavour that helps you to shepherd design from strategy to validation

 Service design thinking

  • Know-how to communicate design logic and decisions to different stakeholders

  • Ability to co-create implementable digital service concepts, from UX perspective, that balance between client needs, business opportunities and technical requirements


Your future role?

Joining a growing startup team means working on all “fidelity levels”. 

You will be able to organise your work and work on and lead projects from a UX perspective. Your tasks will range from research, concepts, co-creating with the team and clients, to hands-on UX/UI design, such as defining user flows, prototyping, testing and improving UI. Together with the Head of the Design, CPO and engineers you will also plan for scale, i.e. setup UI templates, define UX guidelines and contribute to shared libraries.

This position is best suited for a confident designer who wants to contribute in scaling a company, take ownership and see the impact of design decisions immediately.


You will get

  • Involvement in our strategic design decisions

  • A unique opportunity to scale a FinTech startup with a passionate, client-centric team

  • Support and resources for you to work productively and to excel in your role

  • A competitive salary package with a sizeable options component

  • Trust to manage your own work and schedule

  • Ability to work remotely

  • Properly fun retreats with our lovely Selma crew, including dinners, treasure hunts and spontaneous padel matches. 


Your future team

As a senior UX/UI designer, you will closely collaborate with the Head of Design, CPO and an engineering team of 5. Selma’s German-speaking experts will help you connect with our contributors and clients, and figure out the market needs. 

Our team appreciates skill over hierarchy, ideas over egos and experiments over guesswork. We follow a customer-centered business philosophy. This means everyone in our team strives for providing a great client experience. In practice, this means a visible stream of customer #feedback, open roadmap, high copywriting standards and much more!

The Selma team includes folks from Finland, Switzerland, Austria, Ukraine, Vietnam, Nepal and Jordan. Remote and transparent work is in our backbone, which means we arrange every meeting remote-first and share plans, meeting notes and all of the sort in the company chat.


Think we might make a match?

Lovely! 😊 This is how the hiring process works:

Contact our team Please share your LinkedIn, portfolio and why this position interests you.

  1. Round 1: Introduction chat We’ll talk about your experience, portfolio and expectations for this position – and you can ask everything you want about Selma!

  1. Round 2: Co-design exercise We’ll pick a real-life task and try solving it together with an engineering team. From you, this will take around 2-3 hours in preparations and a follow-up interview with the CTO. We’ll set a suitable schedule together!

  2. A final talk Let's bring our CEO to the table and have the final talk about you starting at Selma.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

See all 11 benefits

Working at
Selma Finance

Investing is hard. It takes time to learn and even more time to manage. Selma is your new friendly personal investment assistant who helps you do the right things with your money. Selma is now available in Switzerland🇨🇭, have +5500 clients, and are eager to scale throughout Europe. We ❤️ building Selma together with our users. This is why we launched and made our product roadmap public. Join our +10 people awesome international team, and help us to make investing an easy and everyday thing.

Read more about Selma Finance