BEFORE YOU APPLY MAKE SURE YOU HAVE FAMILIARISED YOURSELF WITH SALARY/EQUITY SECTION.

What’s the opportunity? 

As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing and growth programs for the World's First Circular Brewery. You will be able to roll up your sleeves to get started and build a team, internally and externally, to help you execute on the strategy you develop. Keep in mind we are a start up and wearing many hats is a thing (especially with pandemic on our backs). We are all about sustainability and beer.

What will I be doing? 

You will work directly with our Founder/CEO and taking full ownership of our online/offline presence and customer acquisition programs (B2B and B2C). To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth. 

Example work in this role:

• Create and own the go-to-market (GTM) strategy for products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.

• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.

• Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content, and brand.

• Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.

• Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

What skills do I need?

• Demonstrable experience developing and executing go-to-market plans (FMCG, food focused, beer preferably), including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging, etc.)

• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;

• Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.

BEFORE YOU APPLY MAKE SURE YOU HAVE FAMILIARISED YOURSELF WITH SALARY/EQUITY SECTION.