Chief Marketing Officer

Salary Competitive
Equity To be negotiated

Are you a self-driven marketing professional with a strong track record in B2C marketing? Are you equal parts creative and analytical? Would you like to start building a small team of professionals with the sole (and, you know, humble) mission of making everyone in the Nordics & Europe & the world fall in love with us? If so, then we'd love to chat!

 

Blok is a modern real estate agency. At the core, we’re a technology company – low hierarchy, young team, best product out there, big ambitions. We currently operate in Finland and Sweden, and our goal is to be Europe’s leading digital real estate player in the next 5 years.

 

We are looking for a creative and analytical Chief Marketing Officer (CMO) that can go from strategizing to awareness-building and brainstorming. We are hoping to find a global-minded marketer with experience from strategy development, project and budget management, choosing the right channels for the right messaging and measuring the ROI of our marketing efforts. 

 

How we’ve envisioned this opportunity with us could pan out for you is this: 

  1. you, along with our Head of Design and leadership team, develop a scalable growth strategy. In this stage, you’ll get to know the amazing people that make up Blok.

  2. together, we tweak and build on our current media mix, messaging, and network of freelance creatives.

  3. when the time is right, you’ll build a small, strong team of your own, tasked with both building our seller pool and phenomenizing (is that a word?) Blok Scout. 

As our CMO, you will oversee and implement smart and impactful marketing efforts that align with our business goals. That’s all we’re asking for now, the rest is up to you to dream up. Are you the person we need to take our marketing to the next level?

 

Ideally, you have

  • 4+ years experience in marketing, preferably in other startups, tech companies or from the real estate business

  • Hands on experience with Google Analytics, SEO, social media marketing, digital media, and marketing automation

  • Excellent communication and interpersonal skills

  • Problem-solving approach and customer-centric thinking

  • Entrepreneurial spirit

  • Professional fluency in English, other languages are considered a plus

 

We offer

  • A challenging key role in an internationalizing company and an opportunity leave your mark on the world of real estate.

  • A chance to build your own dream team to realize your and the company’s visions.

  • Significant ownership in the company through our option program and a competitive salary.

  • A seat in the management team where you together with the CEO, COO & CTO will be directly communicating to the board of directors.

  • Possibility to work from either our Helsinki or Stockholm office: we like remote work but also expect to see you at the office on a regular basis – once the pandemic blows over, of course.

  • We’re still a growing company so don’t expect smoothie fridges just yet. You get to join in when it’s still dirty and rough and have a chance to grow with the company and enjoy unlimited smoothies in the future. We do offer lunch benefits though. ;)

For more information or questions please contact us at susanna@blok.ai

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Equity package
Equity package

Want to be a partner? Look no further.

See all 13 benefits

Working at
Blok

Blok is a digital real estate agency for residential properties. Simply put, we help people buy and sell apartments. Why? Real estate transactions are notorious for being the largest and most stressful financial decisions we take during our lives. There are a lot of questions, uncertainty and the process has traditionally been opaque and costly. Our goal at Blok is to fix that by providing a transparent and cost-efficient service, where the customer feels that she’s in control. At the core, we’re a technology company, since we recognize that winning in this market requires us to augment the best real estate agents with the best technology. Our digital services enable us to give our customers a modern customer experience and provides massive operational efficiencies for our real estate agents, which saves time and money, both for us and our customers. Founded in 2017, the company has grown rapidly with apartments sold for the combined value of over 500 MEUR to date and employs over 32 people in Finland and Sweden. We’re backed by prominent Nordic and Swiss investors and our financial situation is solid. The Story Blok's story started from our own experiences in the real estate market. In January 2015 our CEO Rudi Skogman found his dream apartment. To afford it he had to sell his old flat. After some price negotiations the apartment was sold and the real estate agent cashed in a 7000 € commission. Afterwards Rudi started thinking if using an agent had been right choice after all. There had to be a better (and cheaper) way to sell apartments. In the spring of 2016 Rudi got the idea of using technology to automate most of the selling process. Soon after that Juha, Samu and Olli joined. Things started to fall in place: What if we would let the owner arrange viewings? What if bids could be made online? What if the home valuation would be done by an algorithm? What if the transaction cost was a bit more reasonable? After taking a leap of faith and founding Blok the service was officially launched in the spring of 2017. Since then the company has served thousands of home sellers and buyers across Finland and Sweden. The company has won recognition as one of the hottest startups in Europe (Wired) and as the best new web service of the year (Grand One). The Service Our apartment sales service provides an easy and seamless digital experience for selling and buying an apartment throughout the whole home buying and selling process: - The valuation service estimates the value of your apartment based on advanced algorithms and actual transactions. - The trading platform enables bidding for apartments electronically. - The agent service automates nearly all routine tasks of the real estate agent, making the whole process extremely cost-efficient. Our Etsivä service offers an unique way to buyers to find their dream apartment. The service looks for a suitable apartment among all existing apartments in the Helsinki Capital Region and can tell you how many actually exist, how many are sold per year and for what price. You can ask us to contact the owners of those apartments to check if they are interested in buying. Our digital services matched with our stellar customer service team has resulted in a world-class customer happiness which has steadily measured in the 80-90 range on the NPS scale.

Read more about Blok