Blok is a digital real estate agency for residential properties. Simply put, we help people buy and sell apartments.
Why? Real estate transactions are notorious for being the largest and most stressful financial decisions we take during our lives. There are a lot of questions, uncertainty and the process has traditionally been opaque and costly.
Our goal at Blok is to fix that by providing a transparent and cost-efficient service, where the customer feels that she’s in control.
At the core, we’re a technology company, since we recognize that winning in this market requires us to augment the best real estate agents with the best technology. Our digital services enable us to give our customers a modern customer experience and provides massive operational efficiencies for our real estate agents, which saves time and money, both for us and our customers.
Founded in 2017, the company has grown rapidly with apartments sold for the combined value of over 500 MEUR to date and employs over 32 people in Finland and Sweden. We’re backed by prominent Nordic and Swiss investors and our financial situation is solid.
Blok's story started from our own experiences in the real estate market. In January 2015 our CEO Rudi Skogman found his dream apartment. To afford it he had to sell his old flat.
After some price negotiations the apartment was sold and the real estate agent cashed in a 7000 € commission. Afterwards Rudi started thinking if using an agent had been right choice after all. There had to be a better (and cheaper) way to sell apartments.
In the spring of 2016 Rudi got the idea of using technology to automate most of the selling process. Soon after that Juha, Samu and Olli joined. Things started to fall in place: What if we would let the owner arrange viewings? What if bids could be made online? What if the home valuation would be done by an algorithm? What if the transaction cost was a bit more reasonable?
After taking a leap of faith and founding Blok the service was officially launched in the spring of 2017. Since then the company has served thousands of home sellers and buyers across Finland and Sweden. The company has won recognition as one of the hottest startups in Europe (Wired) and as the best new web service of the year (Grand One).
Our apartment sales service provides an easy and seamless digital experience for selling and buying an apartment throughout the whole home buying and selling process:
- The valuation service estimates the value of your apartment based on advanced algorithms and actual transactions.
- The trading platform enables bidding for apartments electronically.
- The agent service automates nearly all routine tasks of the real estate agent, making the whole process extremely cost-efficient.
Our Etsivä service offers an unique way to buyers to find their dream apartment. The service looks for a suitable apartment among all existing apartments in the Helsinki Capital Region and can tell you how many actually exist, how many are sold per year and for what price. You can ask us to contact the owners of those apartments to check if they are interested in buying.
Our digital services matched with our stellar customer service team has resulted in a world-class customer happiness which has steadily measured in the 80-90 range on the NPS scale.