At Eupry we are changing the way Pharma companies handle compliance. We call this Compliance as a Service. Eupry is a tech company, we sell trust and stability to the best in the industry. Back in 2012 one of Eupry's co-founders, Adam Hartmann, worked on making distribution of vaccines in Africa more safe by adding remote temperature logging systems to storages maintained by Unicef. Today, Eupry has developed af range of products to monitor temperatures, humidity, CO2, Pressure, probably the most efficient laboratory to calibrate equipment and a user-friendly software platform for our customers: Novo Nordisk, Novo Zymes, Astra Zeneca, Carlsberg, Arla and a lot of other fantastic companies --> have a look here eupry.com.

Covid19

Eupry takes part in the distribution of Covid19 vaccines and 2020 therefore turned out to be a very busy year for us. We were happy to help and did spent most of Christmas getting the Pfizer BioNTech -80C transport boxes validated around in Denmark.

Growth Hacker

To fill the role, we are looking for a talented marketeer who can develop a strategy around all facets of our marketing efforts -- including lead gen., brand, SEO, and product marketing -- and oversee those efforts. 

Our core focus and strategy, however, is based on our Google Ads account which we have had for 3 years (with a combination of display 81% and KW 19% of spend). Currently, we perform LTV/CAC on 4,8 (on avr.) and a monthly ads spend on 50-60k dkk/month. We are certain that we have big opportunities to grow our efforts in online marketing both in terms of spend and competencies.

In your role you will be working with a small team of part-time marketeers, designers and our current Head of Marketing, Adam Hartmann. You will report to CEO, Christian Jacobsen, work with our sales team to ensure MQL are turning into SQLs, and finally be aware of the sales team’s efforts in generating us the revenue we need, via happy customers!

You will be working with a budget for freelancers, consultants and the team will grow with new employees during the year.

Your goal is to increase amount of MQL by building a strategy and maintaining the marketing engine with focus on international expansion (US,UK, NL, Scandinavia)

In this role, your responsibilities will include:

• Managing Google ads accounts from planning and execution through to reporting (as well other ads platforms currently in use such as LinkedIn, Facebook etc.)

• Testing where we are directing different segments to and measuring the outcomes

• Ensuring the systems we have in place for running tests are as robust as possible

• Reporting on the outcome of these tests in a clear and concise manner, fostering long-term learnings

• Ensuring our digital presence amplifies the paid marketing efforts – this means keeping an eye on our SEO, social channels and review websites

Requirements

These are the skills and experience we’re looking for:

Must-haves:

• 3-5 years experience working as a performance marketer in a B2B setting (ideally in a SaaS company)

• 3 years experience working with Google, Facebook and LinkedIn ads

• Working knowledge of ZohoCRM or equivalent CRM such as HubSpot

• A good understanding of the principles of inbound marketing

• A penchant for numbers – calculations like CTR, CpMQL, CAC, LTV etc should come naturally to you

• A degree in business or a quantitive science

• Been working with wordpress or similar

Nice-to-haves:

• An entrepreneurial mindset

• Experience running SEO audits and projects

• Working knowledge of the relationship between organic and paid social and content strategy, and the ability to connect the two

• Leadership potential – experience in leading a team or pod is a big bonus

Bonus points for:

• A solid understanding of startups, entrepreneurship and ecosystems

• Experience running website improvement projects ie. conversion rate optimisation

Tech Stack

• Zoho CRM, SalesIQ, Desk, BI Analytics

• Dreamdata.io, GA and Google Ads etc.

• Sleeknote, Leadenhancer, Leadfeeder, Bannersnack, Accuranker, Zapier, Trailhub and Cookiesaver

• Wordpress, elementor

• Google Drive