Rokoko is a rapidly growing tech startup providing motion capture and animation tools motion for the global entertainment industry. Our customers include global top tier game, film, AR/VR and VFX producers as well as thousands of indie creators making unique content.

We are looking for an experienced and passionate Product Marketing Manager to join our growing Growth Team in our Copenhagen office. In the role, you will be responsible for the expanding the growth of our digital products, including Rokoko Studio and the Motion Library. The ideal candidate will have a track record within product marketing with demonstrated success, ideally within SaaS. This is a unique opportunity to join a category leading brand with strong traction into the scale-up phase. We offer an ambitious and international work environment.

Your responsibilities:

• You'll define product positioning and lead strategic go-to-market plans in line with an ambitious product growth strategy and launch schedule.

• You'll own the MAU growth KPIs and lead marketing campaigns covering product awareness through to user acquisition, activation and retention. This may include on-boarding material, defining activation goals, and supporting the product team on implementing in-app communications.

• You'll partner with cross-functional management and leadership to craft incentives, experiments and marketing strategies that you'll lead to deepen adoption among our existing customer and user base.

• You'll coordinate with the product teams to ensure monthly software releases are communicated to existing customers and beta users, and leveraged accordingly in our overall strategy.

• You'll be responsible for developing deep, first-hand insight into our customers and their problems, objections, and needs, to inform and guide our product teams on A/B tests.

• You'll partner with our in-house content team to develop compelling and useful content to educate existing and prospective customers.

• You'll collaborate with strategic partners to expand our market penetration within core industry segments - Gaming, VFX, and Animation.

  
  

What you should have:

• At least 3-5 years proven experience in SaaS product marketing, content marketing, or within a product-growth function. Exposure to freemium B2B or B2C business models is a plus.

• Exceptional written and verbal English communication skills.

• Expertise using marketing automation tools.

• Experience utilising data to inform decisions and identify opportunities. Bonus points if you're familiar with Mixpanel.

• Most importantly, a demonstrated track record of expanding SaaS MAU and MRR.