If you live and breathe online marketing and you have a proven track record, we need to talk. We are looking for a highly experienced growth hacker to join MARDA who knows how to execute and grow an online DTC brand. If you are hard working team player who loves the rewarding challenge of building a brand, we want to hear from you.
We’re looking for an experienced marketing growth hacker(co-founder) who knows how to grow a brand online and generate sales. Our ideal candidate has experience growing other startup companies and especially executing SoME campaigns and implement growth hacking tactics to get more exposure. You are comfortable with day-to-day marketing activities, as well as long-term strategy, tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with social media advertising, email marketing, Shopify and able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Objectives of this Role
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Daily and Monthly Responsibilities
Gather customer and market insights to increase customer conversions
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups.
Come up with ideas and tactics on how we can market MARDA better and generate more sales.
Skills and Qualifications
Bachelor’s degree or higher in marketing and communication, business, or related field
Proven experience in identifying target audiences across different channels marketing campaigns that engage
Solid knowledge of website analytics tools (e.g. Google Analytics, similarweb, semrush, moz)
Up-to-date with the latest trends, extensions, software and best practices in online marketing and measurement.
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Proven results of social media advertising + google adwords.
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for organizing and structuring tasks and resources, data oriented.
Experience in Shopify
Experience in Klaviyo and building flows.
Graphic design experience.
Master’s degree a plus
Proficiency with online marketing and social media strategy a must
Proven experience growing a company online
This job comes with several perks and benefits
Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.