We are a young startup, just out of the womb. A self-funded, bootstrapping, lean pirate ship of a company (We actually just got funded, so maybe not so bootstrapped anymore 🤓).

Our product is a Danish peer-to-peer marketplace for tasks where we connect people who need help with a task with people willing to do the work, think Airbnb for tasks.

So if you like being challenged and want to try working in a brand new startup where you could become part of the team, then Pinploy is the place for you.

We are looking for an Online Marketing Specialist - with a focus on Google Ads and SEO

Responsibilities:

• Built a granular and expansive PPC structure so we could learn fast and expand to new cities in an instant.

• Identify, develop, and manage the execution of a social content calendar across all lines of business as well as drive the SEO strategy and tactical plan

• Be able to employ a trading mentality, reviewing numbers daily and moving budgets fluidly across channels to maximise performance.

• Map out, target and test new market verticals through PPC (example: “garden shed painting” or “hair stylists”)

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Manage the creation of large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Manage Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.

• Monitor and evaluate search results and search performance across the major search channels.

Experience(minimum):

• 2-4 years of experience minimum. in digital marketing specifically in PPC and Social Media

• Understanding of how search algorithms work

• Knowledge of search engine optimization tactics

• Experience managing Social Media campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube

• A proven track record backed by numbers

• A drive to work performance driven

• An organized approach

• Be fluent in spoken and written Danish

What We Look For (preferred):

• If you have worked with a platform or marketplace before, that would be a big plus

• Experience with tools such as Google Ads editor or Speed PPC

Compensation

• Salary plus performance incentives and the possibility for ownership.