Why do we need you?
Lenus partners with coaches from various niches in the health and fitness industry. Attracting clients depends on the target segment; however, a common denominator is the use of social media channels. The social media channels are utilized for lead generation which funnel through landing pages and lead forms created by Lenus. The vast amount of client leads are attracted through the use of channels like Instagram and Facebook where both organic and paid content is conceptualised, created, managed and monitored by the marketing team. The generated leads are then converted into clients by our coaches themselves or our in-house telemarketing department.
Who are you?
We are seeking a talented, structured and creative individual who has a deep understanding of social media marketing. You have an eye for detail, and know how to combine creative thinking and data, to devise effective marketing campaigns. Additionally, you have an in-depth knowledge of branding, and can guide the coach on how to create a consistent brand and differentiate from competitors. Furthermore, you are up to date on the latest trends and features on social media, and know how to implement them, to gain a larger reach while generating qualified leads. As a Social Media Specialist, you must have experience with building brands and generating leads from organic social media content.
Your job will not be content creation, but rather guiding others on how to do so effectively.
You’ll be based in our headquarters in Copenhagen supporting the UK market and work closely with the other members of the SoMe team and the Performance Marketing team.
Lastly, you are probably interested in fitness or other forms of workout or perhaps you are just keen on a healthy lifestyle.
Create guidelines for effective social media campaigns that are tailored to achieve our clients’ goals.
Maintain a high level of up-to-date knowledge of best practices within social media.
Effectively analyse marketing strategies and proactively offer suggestions on improvements.
Educate Key Account Managers on marketing strategies and the newest social media trends.
Work collaboratively with the marketing team to ensure that organic social media strategies are aligned with paid ads initiatives.
Experience with social media from a similar position and in-depth knowledge of building strong brands and growing accounts on Instagram.
Superior understanding of social media channels, branding, and digital marketing principles.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and generate leads.
Independent and good social skills. The social media team works closely together but some tasks are also done individually so it’s important that you thrive in these conditions.
Ability to stay structured and perform in a multicultural, high-paced working environment.
Native ability in written and spoken English is a requirement. Especially good writing skills are important as you will be responsible for written content for internal and external use.
Basic graphic design skills either with the Adobe package or Canva.
You become part of a dynamic team
You will find that we are ambitious and attentive and that we share a passion for helping our customers succeed through a partnership based on respect, insight, and technological solutions. Lenus is a profitable, well-funded and fast-growing young SaaS B2B2C company that provides a service for personal trainers, dietitians, and particularly motivational brands. We help our partners keep track of clients and facilitate the process of making diet and exercise plans. Together with our partners, we have helped our end users lose over 300,000kg - and now you get the chance to join us on this unique journey.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Friday is something special, let's enjoy a beer together.
Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.
Short, tall, skinny, chubby we like you just as you are. But if you dream about a bum like J-Lo we got you covered.
Easy access and treehugger friendly workplace.