There is clearly more to a job than “where do I sit” - It’s about culture, It’s about social connections, It’s about helping each other become productive team members. That is why the Goodiebox employee-journey is a journey of growth. As the company grows, we want you to grow, contribute and develop with it. We take pride in each individual contributing in their distinct way - it is not just about where you are, but also where you want to go in your career - we want to go there with you!
We started Goodiebox to share happiness all around the world not just for our members but for our employees. Happiness, trust and ambition is in everything we do - teamwork is based on honesty and friendship, and we always love making new friends…Join a rocket-ride at the “happiest company in the world”
We are seeking a visionary Sr. CRM & Retention Manager to take our retention efforts to the next level. As a hyper-growth subscription service, retention and CRM are essential to our continuous growth. By understanding our global member base you will be playing a key role in improving the member lifetime value by continuously improving the overall member experience through CRM efforts.
In collaboration with the Director of Growth, you will be running the CRM & retention team ensuring that we understand our member needs across the entire marketing funnel. You will devise and manage CRM strategies and campaigns working with the local teams and cross-functionally with the supportive teams (Creative, Product & BI). Ultimately, we want you to increase member lifetime value and achieve business goals by building a customer-oriented company.
Build and manage the global CRM & Retention team in collaboration with the Director of Growth
Plan and deliver the global CRM & Retention strategy; create a playbook with particular focus on churn prevention and winback to maximize customer lifetime value
Develop and execute the global email strategy across all customer touchpoints
Own the CRM platform structure (e.g. marketing automation, data integrations, data structure) and ensure it works seamlessly across each arm of our organisation
Oversee direct communication with members along the entire customer journey
Work with BI & Product to ensure customer data availability and integration of automated customer segmentation, reporting and maximize commercial opportunities
Develop strategies for global and local CRM & Retention testing; driving execution of the most effective approach to customer relations
Ensure global documentation of all experiments, tests and optimizations
5+ years of marketing experience working directly with CRM & retention
Proven track record of successfully developed and executed CRM & retention strategies
Strong knowledge and expertise in leading the implementation of complex CRM solutions from a-z
Proven track record of driving a CRM team forward through disciplined execution of various growth principles
Extensive experience with ESP systems, Data Warehouses, Analytic Platforms, and Marketing Tools
Technical proficiency and knowledge of CRM database solutions, loyalty platforms, campaign management platforms
Extensive experience in analyzing and segmenting behavioral customer data to identify relevant customer segments to work with
Strong strategic grounding in order to understand the need for a robust CRM architecture and be able to challenge this from a product and growth perspective.
Must be able to manage and coordinate demanding and critical cross-team strategies effectively.
Accustomed to working in a highly complex environment with many demanding and expectant stakeholders
Strong business acumen and an in-depth understanding of CRM (technically as well as strategically)
Flexible work hours
Remote work policy
This job comes with several perks and benefits
Enjoy a free catered lunch with your colleagues, every day.
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
Peckish after lunch? We got your back with soft drinks, treats and fruit.