Senior CRM & Retention Manager

Salary Competitive

There is clearly more to a job than “where do I sit” - It’s about culture, It’s about social connections, It’s about helping each other become productive team members. That is why the Goodiebox employee-journey is a journey of growth. As the company grows, we want you to grow, contribute and develop with it. We take pride in each individual contributing in their distinct way - it is not just about where you are, but also where you want to go in your career - we want to go there with you!

We started Goodiebox to share happiness all around the world not just for our members but for our employees. Happiness, trust and ambition is in everything we do - teamwork is based on honesty and friendship, and we always love making new friends…Join a rocket-ride at the “happiest company in the world”

We are seeking a visionary Sr. CRM & Retention Manager to take our retention efforts to the next level. As a hyper-growth subscription service, retention and CRM are essential to our continuous growth. By understanding our global member base you will be playing a key role in improving the member lifetime value by continuously improving the overall member experience through CRM efforts.

In collaboration with the Director of Growth, you will be running the CRM & retention team ensuring that we understand our member needs across the entire marketing funnel. You will devise and manage CRM strategies and campaigns working with the local teams and cross-functionally with the supportive teams (Creative, Product & BI). Ultimately, we want you to increase member lifetime value and achieve business goals by building a customer-oriented company.


  • Build and manage the global CRM & Retention team in collaboration with the Director of Growth

  • Plan and deliver the global CRM & Retention strategy; create a playbook with particular focus on churn prevention and winback to maximize customer lifetime value

  • Develop and execute the global email strategy across all customer touchpoints

  • Own the CRM platform structure (e.g. marketing automation, data integrations, data structure) and ensure it works seamlessly across each arm of our organisation

  • Oversee direct communication with members along the entire customer journey

  • Work with BI & Product to ensure customer data availability and integration of automated customer segmentation, reporting and maximize commercial opportunities

  • Develop strategies for global and local CRM & Retention testing; driving execution of the most effective approach to customer relations

  • Ensure global documentation of all experiments, tests and optimizations


  • 5+ years of marketing experience working directly with CRM & retention

  • Proven track record of successfully developed and executed CRM & retention strategies

  • Strong knowledge and expertise in leading the implementation of complex CRM solutions from a-z

  • Proven track record of driving a CRM team forward through disciplined execution of various growth principles

  • Extensive experience with ESP systems, Data Warehouses, Analytic Platforms, and Marketing Tools

  • Technical proficiency and knowledge of CRM database solutions, loyalty platforms, campaign management platforms

  • Extensive experience in analyzing and segmenting behavioral customer data to identify relevant customer segments to work with

  • Strong strategic grounding in order to understand the need for a robust CRM architecture and be able to challenge this from a product and growth perspective.

  • Must be able to manage and coordinate demanding and critical cross-team strategies effectively.

  • Accustomed to working in a highly complex environment with many demanding and expectant stakeholders

  • Strong business acumen and an in-depth understanding of CRM (technically as well as strategically)


  • Flexible work hours

  • Remote work policy

  • Monthly Goodiebox

  • Free Gym

  • Free Coaching

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 21 benefits

Working at

GOODIEBOX is an innovative fast-growing beauty company with offices in Copenhagen, Amsterdam, and Berlin. GOODIEBOX is an online business whose mission is to create relationships between beauty and cosmetics brands and consumers. We give both large international brands and smaller niche brands the opportunity to market their products directly to a specific target group interested in their products. Every month, we send thousands of members a sample of products in a GOODIEBOX, after which members test, evaluate and often repurchase the selected products.

Read more about GOODIEBOX

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