Undo is a Danish Insurtech with a mission to change the insurance industry and provide an insurance experience that beats out competition by being digital, relatable and extremely convenient. We are looking for an experienced Head of Marketing to lead our marketing team in Copenhagen.

Undo is on a mission to change insurance as you know it. We're replacing bureaucracy and roadblocks by injecting technology and accessibility into an industry that lacks both. The result is 100% digital insurance provided mainly through an app, that delivers a fast, affordable, and hassle-free experience. In the app you can buy insurance, manage coverages, and submit claims within minutes. We top it off with an edgy in-your-face brand that doesn't feel like insurance but reflects the young(-ish), entreprenerial team behind Undo.

Situated out of Tømmergravsgade, you’ll be working in a box-fresh new office space where the entrepreneurial spirit is thriving. You’ll be joining a team of 45 driven and friendly people, that holds experience from Google, Qvartz, Uncle Grey, MobileLife, and Uber. We work together across disciplines and function as one group.

The Role

The Head of Marketing will lead the marketing team to successfully establish a strong position in the Danish insurance market going forward. You will own all marketing activities for Undo and subbrands, and ensure we hit relevant marketing KPIs.

You’ll bring a combination of domain expertise, creativity, and the ability to drive things forward with your team. You will be reporting directly to our CEO and work closely together with other teams across the organisation. As Head of Marketing you will take over a well-driven marketing process and a passionate team motivated to help customers achieve a better insurance experience.

Finally, we are looking for a great leader (people and business) with an analytical mindset and the ability to understand and balance branding and customer acquisition.

Your responsibilities

• Develop and drive the overall marketing strategy in accordance with company OKRs

• Drive an experiment-based sprint process where you develop hypotheses and design tests

• Lead the work to generate insights and understanding of our target segment

• Elevate the Undo brand together with the Head of Content

• Own and allocate the marketing budget  

• Plan and execute the hiring roadmap within marketing

• Proactively seek and identify opportunities and projects for customer acquisition

• Transform marketing data into insights for top management 

• Manage external marketing partnerships

• Manage a team of 4 FTEs

About you

• You are independent, a go-getter, a can-doer, and possess an exceptional drive

• You are sociable and full of energy – a true funky original

• You have min. 6 years experience with marketing across multiple channels

• You have experience with app user acquisition strategies

• You have experience working with a broad variety of marketing tools

• Excellent communication skills in Danish is a plus

• You are analytical and have a metrics-driven approach to marketing.

• You have experience as a manager

• You are a proven high performer with clear goal setting strategies and achievements.

• Finally, you love to take responsibility and have a strong knowledge and interest of current digital marketing trends, strategies and techniques.

:) team Undo