Insurance like you haven't seen it before. Simple structure, newest tech, transparent products and a stubborn belief that everyone deserves the shortest path from OH NO! to oh well.  We've experienced firsthand how dull, complex and demanding insurance has become - and we aim to change that. By replacing bureaucracy and roadblocks with technology and accessibility, we are creating insurance as it should be: less bullshit, no paperwork. We've partnered up with Tryg as reinsurer, expert and investor.
Location Denmark
Website undo.app
Founded 2017
Employees 51-100
Industries Fintech, IT & Software
Business model B2C
Funding state Series A

Working at

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 17 benefits

“'It's insurance' is not an excuse for anything: The experience should be seamless from A to Z.”

Nikolaj Lund, The Tech Guy

Key numbers




Happy customers


Money raised


Co-Founder & CEO

Sophie Grønbæk

Co-Founder & CPO

Søren Buron

Co-Founder & CTO

Nikolaj Lund

Head of Brand, Content & Creative

Oliver Lilholt

Head of People

Lena Gustafsson



Tryg Forsikring