Insurance like you haven't seen it before. Simple structure, newest tech, transparent products and a stubborn belief that everyone deserves the shortest path from OH NO! to oh well.  We've experienced firsthand how dull, complex and demanding insurance has become - and we aim to change that. By replacing bureaucracy and roadblocks with technology and accessibility, we are creating insurance as it should be: less bullshit, no paperwork. We've partnered up with Tryg as reinsurer, expert and investor.
Location Denmark
Website undo.app
Founded 2017
Employees 51-100
Industries Fintech, IT & Software
Business model B2C
Funding state Series A

Working at

This job comes with several perks and benefits

Free lunch
Free lunch

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free office snacks
Free office snacks

See all 17 benefits

“'It's insurance' is not an excuse for anything: The experience should be seamless from A to Z.”

Nikolaj Lund, The Tech Guy

Key numbers




Happy customers


Money raised


Co-Founder & CEO

Sophie Grønbæk

Co-Founder & CPO

Søren Buron

Co-Founder & CTO

Nikolaj Lund

Head of Brand, Content & Creative

Oliver Lilholt

Head of People

Lena Gustafsson



Tryg Forsikring