Community and Social Lead

Salary Competitive
Highly rewarding and rare opportunity to be a part of a rapidly growing international team working to deliver world-class, low-CO2 solutions to users around the globe. We are looking for an enthusiastic and proactive Community and Social Lead who shares our passion in creating impact to cut down CO2. Having just launched our CO2HERO app in the market, you will be joining at the perfect time to drive the community and social strategy across key markets in Europe, starting with Denmark.

Join our movement to better everyone’s daily life with actionable, low-carbon solutions provided on our global digital platform. Based in Copenhagen, you will report directly to, and work closely with our Chief of Marketing to bring to life our CO2HERO Marketing Strategy

You will be seen as the advocate, face and voice of the CO2HERO brand on our social and digital platforms - finding new ways to engage, grow and nurture our digital community at large. As part of a start up, your role will be diversified involving analytics, link building, search engine optimisation, email marketing, etc. allowing you to gain expertise in different fields of digital marketing.


Key Areas of Responsibilities

Strategy 20%

  • Own and drive the creation, conception, and presentation of social media strategy and integrated marketing campaigns online.

  • Collaborate with our digital marketing agency (Paid Social) leveraging output and feeding input to drive organic growth performance

  • Communicate and coordinate with both internal and external teams to ensure our community strategy supports overall CO2HERO growth goals and objectives.

Execution 60% (Research, Listen, Publish, Report and Moderate) 

  • Conduct ongoing research on industry-related trends, hot topics and latest developments, in order to provide our community with eye-catching content.

  • Listen to users to shape future messages and content for the app.

  • Create and maintain the content calendar and post relevant content in accordance with this.

  • Plan, distribute and push out news, stories and articles to Facebook, Instagram, Twitter and LinkedIn and (numerically) analyze their impact

  • Respond to comments and questions in order to foster a positive community and add value to the user’s experience

  • Review user generated comments/posts in a quick and timely manner and escalate, where appropriate, to the team

  • Summarise insights and conversations to create actionable recommendations driving user growth - keeping management informed on a regular basis

Growth 20% 

  • Growing the CO2HERO community by participating in discussions, finding new fans/followers/users and listening to the current ones

  • Leverage the community on the social platforms to build, support and complement the CO2HERO community on the app itself

  • Report on topical areas and themes successful in recruiting and growing user communities


Personal Skills and Qualifications

  • Must be FLUENT in both DANISH and ENGLISH with excellent communication and creative writing skills to engage users and instigate conversation digitally

  • Minimum 3-4 years of experience developing and implementing tactical plans that build and nurture online communities - preferably from an international company, climate focused brand, App developer and/or start ups

  • Master’s degree (or other credentials) in international communication or similar

  • Digital savviness and ability to keep up with the complexity of each social network platform

  • Structured, organised, focused on detail and analytical to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals

  • Proficiency using Facebook Manager, Google Campaign/Ads, Hootsuite, Google Data Studio and other social media monitoring tools

  • Worked with Active Campaign and carried out email marketing initiatives

  • Self-initiator who loves to operate and maximize the output in a clearly defined playground

  • The art of team work and cooperation with your colleagues is crucial

  • And you demand that your work-day is interesting and challenging

Offer

You will be offered plenty of challenges every day working amongst a highly skilled, dynamic and ambitious team, all of whom have worked and lived across Europe, and North America. As CO2HERO is in rapid growth, you have the possibility to grow both in professional and personal aspects. Our offices are located in the heart of Copenhagen, Østerbro. We offer a very flexible workplace where we value high work-life balance for everyone.


Interested?

If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you.

Please send a short message in Danish telling us why you would be perfect for this role accompanied by your resume in English.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

Working at
CO2HERO

Climate change is impacting human lives in a variety of ways. It threatens the essential ingredients of good health – clean air, safe drinking water, food supply, and protection from catastrophic weather conditions. Each of us is responsible for climate change through our way of life. In particular, Co2 emissions are affected by what we eat, how we transport ourselves, where we live, and the products we buy. Most of us are aware there are consequences of those lifestyle choices. However, the consequences of each of our individual lifestyle choices are not fully transparent or easy to measure. We know we should reduce air travel, but we do not know the exact consequence / Co2 footprint of a weekend trip to Barcelona, the impact of becoming vegetarian or flexitarian, or getting an electric car instead of an ICE car. We would like to better understand the impact of these choices and get inspired from like-minded individuals across the globe. CO2HERO is a movement to better our daily lives. CO2HERO aims to be the epicentre of knowledge, providing transparency and insight, related to our global Co2 footprint to help people live and engage in a balanced, low-carbon lifestyle.

Read more about CO2HERO

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