Join our movement to better everyone’s daily life with actionable, low-carbon solutions provided on our global digital platform. Based in Copenhagen, you will report directly to, and work closely with our Chief of Marketing to bring to life our CO2HERO Marketing Strategy
You will be seen as the advocate, face and voice of the CO2HERO brand on our social and digital platforms - finding new ways to engage, grow and nurture our digital community at large. As part of a start up, your role will be diversified involving analytics, link building, search engine optimisation, email marketing, etc. allowing you to gain expertise in different fields of digital marketing.
Key Areas of Responsibilities
Own and drive the creation, conception, and presentation of social media strategy and integrated marketing campaigns online.
Collaborate with our digital marketing agency (Paid Social) leveraging output and feeding input to drive organic growth performance
Communicate and coordinate with both internal and external teams to ensure our community strategy supports overall CO2HERO growth goals and objectives.
Execution 60% (Research, Listen, Publish, Report and Moderate)
Conduct ongoing research on industry-related trends, hot topics and latest developments, in order to provide our community with eye-catching content.
Listen to users to shape future messages and content for the app.
Create and maintain the content calendar and post relevant content in accordance with this.
Plan, distribute and push out news, stories and articles to Facebook, Instagram, Twitter and LinkedIn and (numerically) analyze their impact
Respond to comments and questions in order to foster a positive community and add value to the user’s experience
Review user generated comments/posts in a quick and timely manner and escalate, where appropriate, to the team
Summarise insights and conversations to create actionable recommendations driving user growth - keeping management informed on a regular basis
Growing the CO2HERO community by participating in discussions, finding new fans/followers/users and listening to the current ones
Leverage the community on the social platforms to build, support and complement the CO2HERO community on the app itself
Report on topical areas and themes successful in recruiting and growing user communities
Personal Skills and Qualifications
Must be FLUENT in both DANISH and ENGLISH with excellent communication and creative writing skills to engage users and instigate conversation digitally
Minimum 3-4 years of experience developing and implementing tactical plans that build and nurture online communities - preferably from an international company, climate focused brand, App developer and/or start ups
Master’s degree (or other credentials) in international communication or similar
Digital savviness and ability to keep up with the complexity of each social network platform
Structured, organised, focused on detail and analytical to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals
Proficiency using Facebook Manager, Google Campaign/Ads, Hootsuite, Google Data Studio and other social media monitoring tools
Worked with Active Campaign and carried out email marketing initiatives
Self-initiator who loves to operate and maximize the output in a clearly defined playground
The art of team work and cooperation with your colleagues is crucial
And you demand that your work-day is interesting and challenging
You will be offered plenty of challenges every day working amongst a highly skilled, dynamic and ambitious team, all of whom have worked and lived across Europe, and North America. As CO2HERO is in rapid growth, you have the possibility to grow both in professional and personal aspects. Our offices are located in the heart of Copenhagen, Østerbro. We offer a very flexible workplace where we value high work-life balance for everyone.
If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you.
Please send a short message in Danish telling us why you would be perfect for this role accompanied by your resume in English.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Carve out time for your kids, friends and personal cider projects.