Head of Marketing & Growth

Salary Competitive
Equity To be negotiated
Are you passionate about digital marketing and growth hacking? Are you energetic, data-driven, and structured in your work? And do you want to join a FinTech revolutionizing the pension industry? If yes, you are the profile we are searching for in Heap.

We are looking for an experienced and data driven Head of Marketing & Growth who can lead and execute the marketing strategy as well as execute independently in close collaboration with the CEO and external partners. The ideal candidate is a user-focused marketer, who can both think strategically and execute in a structured way at high speed.

 

You will be responsible for leading our paid marketing and growth efforts, and growing the customer base. You will own ambitious growth goals, set the strategy, and hire and manage a small team. You will also roll up your sleeves, a lot. This is not just a “manager“ role.

 

As Head of Marketing & Growth you will:

  • Own paid advertising including but not limited to Google Ads, Facebook Ads, Linkedin and organic search engine optimization; display and keywords

  • Lead coordination and distribution of content and campaigns via own organic channels and social media to ongoing test, track, evaluate and re-configure

  • Develop a deep understanding of our (target) customers and their motivations

  • Design marketing funnel strategies and plans using a variety of channels and marketing tools like e.g. landing pages, CRM, email campaigns and automations

  • Supervise the marketing budget and allocate optimally across tools and channels based on data and insights

  • Liaise with other parts of the business including Product, Development, and Customer Success to experiment, test and analyze initiatives

  • Steward the company brand and voice; ensure consistency in all our communication 

  • Build a small marketing and growth team to help grow Heap into a significant challenger in the Danish pension industry

 

Desired Expertise and Experience

  • 2+ years of marketing experience as a Head of/Manager of Growth & Marketing

  • Proven track record of scaling digital products and services through online marketing and user-centric methods in a start-up and/or scale-up

  • Significant experience in Google Ads, Google Analytics, Facebook Advertising (paid and organic), CRM, Re-Marketing, Automations

  • Experience in working with Blogging, Landing Pages, conversion optimization, Twitter, LinkedIn and Event Marketing is a plus

  • Experience with SEO and ability to guide the team to increase ROI

  • Ability to think strategically and creatively: analyze, synthesize, recommend and take actions based on data and customer/market insights

  • Ability to understand and write the Danish language

  • Keen on learning fast and is not afraid to roll up your sleeves when needed

  • Relevant industry experiences in wealth management, insurance and pension are a plus

For more information or questions please contact us at jeppe@heap.dk or phone number +4560376486

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Skill development
Skill development

We want to take you from good to great.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

See all 8 benefits

Working at
Heap

Heap® is a FinTech founded in 2020 and set out to revolutionize the pension industry by empowering individuals to take charge of their financial future. We are building a state-of-the-art digital pension platform, leveraging the newest technologies. Our company culture is based on trust, openness, and personal development. In Heap®, we truly believe that the pension structures of yesterday fail to deliver on the human needs of tomorrow. Heap® caters to the ever-changing needs of the modern workforce and flexible individuals. We offer a pension product that is simple, relevant and fully transparent, empowering people to finally create and grow their future money – on their own terms. Heap® is backed by Topdanmark and Rainmaking.

Read more about Heap

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