Marketing & Brand Manager

Salary Competitive

Crey Games is a studio full of passionate and talented people focused on making innovative and creative platform. With over 10 nationalities, Crey Games is a diverse and multicultural company based in two locations: Copenhagen (Head office) & Budapest (Tech team). At Crey Games, we are passionate about positive culture. Join us and see for yourself the open-minded and challenging work environment where ideas will have real weight, while you have real fun.


We host daily lunch, weekly get together, free coffee, a game lounge, and fresh fruit to promote a balanced life. Crey Games also offers a comprehensive health benefits package, pension matching, education support, training, and career development.

Our office is located on Grønningen 23.1, directly opposite of the Kastellet park. The office contains several new start-ups and entrepreneurs.


Job responsibilities

  • Identify the game’s target audience, positioning, values, unique selling points and key messaging

  • Define the brand identity including title, key art, brand guidelines and supporting campaign assets 

  • Manage the creation of promotional tools with internal artists and external creative agencies, ensuring high quality and timely delivery

  • Champion, evangelise and represent the brand both internally and externally with key business partners

  • Analyse data, builds automated reports, and work with the Analytics team to get all necessary data at the right time to manage game metrics.

  • Raise the bar in strategic thinking linked to superior integrated creative execution that make a difference on the game downloads, DAUs and revenues.

  • Analyse the marketing strategies and execution on a constant basis and challenge the team to come up with innovative, customer-driven marketing tactics to increase performance across all networks and platforms

  • Assist in managing in-game sales, CRM programs, seasonal content, economy, and user traffic.

  • Work with game teams to identify, test, and measure highest-impact product changes to drive positive revenue, reach and retention enhancements.

  • Identify tools and systems Crey Games needs and work with technical teams to build, refine, and constantly improve our tools and Systems.

  • Understand Platform-game metrics to inform hypotheses and creates experiments with clear and measurable success goals.

  • Drive in-game messaging and push notification and conduct A/B and multivariate tests to optimise game engagement/virality/monetisation metrics.

  • Conduct market research in collaboration with the rest of the Marketing teams to understand target users, formulate product vision and positioning as well as produce comprehensive forecasts.

  • Take ownership of feature design/priorities and proactively drive it with cross-functional teams (Creative/Art/Technical Directors and Production).

  • Manage the Marketing teams in the studio - making sure the team is delivering at its best as part of the Game Team

 Qualification

  • University degree

  • Minimum of 5+ years of experience in a similar position.

  • Ability to work with and drive creative teams.

  • Ability to balance metric-based decision making.

  • Exceptional analytical, problem-solving, communication and teamwork skills.

  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, community and public relations activities

  • Able to manage and team and drive growth

  • Strong oral and written communications skills. Ability to manage multiple projects at a time

 Additional as a plus

  • Experience in the gaming industry

  • Knowledge of 3rd party tools (Analytics, attribution, in-app marketing & ad mediation) is a great plus

  • Experience developing social/mobile games from concept to launch is a plus

  • Knowledge of mobile F2P market and/or hyper-casual games

  • Video and/or picture editing skills

We thank you for your interest, however, only those candidates selected for an interview will be contacted. No agencies please.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 15 benefits

Working at
Crey Games

CREY is a young studio (starting on our 4th year). It is a multinational, multi-cultured company with the design team based in Copenhagen, tech team in Budapest. In CREY games we are building a new, fast and playful platform for making games, building worlds and telling stories. Our team consists of veteran and passionate young game developers in an open-minded and challenging work environment where your ideas will have real weight, while you will have real fun – heck, we even have hot lunch, a game lounge, game nights, & excellent coffee (really excellent coffee)!

Read more about Crey Games

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