Paid Media Specialist

Donkey Republic Copenhagen Full-time
Salary Competitive
We are looking for a technical Paid Media Specialist to help our expanding company. We are 15,000+ bicycles large, serving 1m+ customers during 2019 in 10 large and another 50 smaller cities in Europe where we believe that Every Ride Counts. We are making a great dent in the universe by growing Europeans’ bike-print. We demonstrate how bike sharing can play a major role in urban mobility.

Committed to doing our part to help the environment and social justice we are looking for a technical paid media specialist with a deep understanding of Google Ads, SEO and PPC.  

As a Paid Media Specialist at Donkey Republic you will specialize in our PPC platforms and other Paid media to execute various experiments and routine marketing and growth efforts. You will utilize digital marketing strategies, such as PPC and SEO to maintain and increase our Donkey Rider database. This position will focus on the media buying and PPC parts of our marketing and therefore experience with Google Ads, Bing Ads and Programmatic buying are needed in order to execute our growth strategy, as you will be working with our different channels.


About the tasks:

  • Work with the paid media channels of our business to improve conversion to app.

  • Analyzing the data from your task and test and continually optimize 

  • Working with conversion rate optimization principles and hacks to grow our business KPIs

  • Working with retargeting and remarketing to create greater conversions 

  • Offline Media purchasing and negotiation

  • Occasional exhibition participation  

  • Prioritizing, identify, optimize and work with most efficient growth channels


About you:

  • You are data-driven and kind of an analytics geek (we’re all one big happy family)

  • You have experience with PPC channels and improving CPA across channels

  • You are an executor. You will implement ideas quickly, and will not let your perfectionism get in the way of quick testing of new concepts

  • Curious and creative and relentless in pursuit of growth 

  • Have experience with setting up campaigns and accounts within Google Ads, Bing ads and similar PPC platforms

  • Dutch or German are a big Plus 


What we can offer:

  • Diversity! No two days will be the same and you will get valuable experience, taking responsibility and pushing your career to the next level. 

  • Diversity x2! The Donkey Squad contains a very tight group of talented people to learn from in marketing, technology, business development, customer support and operations, with 14 different nationalities. 

  • Training in growth hacking and funnel strategy 

  • Be part of our growth. We’re investor-backed and expanding our business fast. 

  • Company lunch, Friday bars, team adventures (on bikes), company retreat twice yearly. 


Start date: The job starts as soon as possible and applications are acted upon immediately.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Equity package
Equity package

Want to be a partner? Look no further.

See all 10 benefits

Working at
Donkey Republic

In 2015, we created an electronic lock and an automated, self-service bike-sharing system in a Copenhagen home basement. Since then, we’ve been taking that system on a ride around the world, while aiming to turn the bicycle into the hero of public transportation and a catalyst for greener, more liveable and less traffic-congested cities. Donkey Republic is a global bike-share service.The Donkey Republic app allows riders to find a bike nearby in many cities around the world, rent it, and unlock with the app 24/7. Donkey Republic aims to turn the bicycle into the hero of urban mobility and a catalyst for more liveable cities, happier people, and a healthier environment. Currently the company has 7000 bikes on the platform in 19 countries which have been ridden by over 160,000 users. We are a group of fierce cycling enthusiasts who work hard, challenge each other and learn fast to come up with innovative ways to solve today’s urban mobility challenges. Join the Donkey Squad.

Read more about Donkey Republic

Similar jobs

Full Stack Marketing Manager til gruppe af virksomheder
HTML24 Copenhagen Full-time
Praktikant i Multimedia design and Marketing - Efterår
Tante Grøn CPH Copenhagen InternshipFull-time
Digital Marketing Manager
Actimo Copenhagen Full-time
App store optimizer/growth hacker
Plant Jammer Copenhagen Full-time
Marketing Associate [IN LONDON]
Capdesk Copenhagen Full-time