Crey Games is a studio full of passionate and talented people focused on making an innovative and creative platform. With over 10 nationalities, Crey Games is a diverse and multicultural company based in three locations. We host daily lunch, weekly get together, free coffee, a game lounge, and fresh fruit to promote a balanced life. Crey Games also offers a comprehensive health benefits package, pension matching, education support, training, and career development.

Product Marketing & Brand Director

Crey Games is a studio full of passionate and talented people focused on making an innovative and creative platform.  With over 10 nationalities, Crey Games is a diverse and multicultural company based in three locations; Copenhagen (Head office), Budapest (Tech team) & Israel (Art team). At Crey Games, we are passionate about positive culture. 

We host daily lunch, weekly get together, free coffee, a game lounge, and fresh fruit to promote a balanced life. Crey Games also offers a comprehensive health benefits package, pension matching, education support, training, and career development.

Join us and see for yourself the open-minded and challenging work environment where ideas will have real weight, while you have real fun. 

Our office is located on Grønningen 23.1, directly opposite of the Kastellet park. The office contains several new start-ups and entrepreneurs.

Duties

As part of the Live Operations team and working closely with the Production team and the Business Intelligence team, the Product Manager will have to manage, launch, promote and sustain a free-to-play mobile game throughout its life cycle. 

The Product Marketing & Brand Director will use quantitative and qualitative data to drive features planning, live events, and prioritization, determine business goals, lead KPIs optimization and ensure a fun experience for our players. Acting as the Brand guardian, he/she plays a pivotal role from early product development, in assessing and defining the brand identity, to long after the game is live, in driving the growth and shaping the future of the brand.

Job responsibilities

• Identify the game’s target audience, positioning, values, unique selling points and key messaging

• Define the brand identity including title, key art, brand guidelines and supporting campaign assets 

• Manage the creation of promotional tools with internal artists and external creative agencies, ensuring high quality and timely delivery

• Champion, evangelize and represent the brand both internally and externally with key business partners

• Analyse data, builds automated reports, and work with the Analytics team to get all necessary data at the right time to manage game metrics.

• Assist in managing in-game sales, CRM programs, seasonal content, economy, and user traffic.

• Work with game teams to identify, test, and measure highest-impact product changes to drive positive revenue, reach and retention enhancements.

• Identify tools and systems Crey Games needs and work with technical teams to build, refine, and constantly improve our tools and Systems.

• Understand Platform-game metrics to inform hypotheses and creates experiments with clear and measurable success goals.

• Drive in-game messaging and push notification and conduct A/B and multivariate tests to optimize game engagement/virality/monetization metrics.

• Conduct market research in collaboration with the rest of the Marketing teams to understand target users, formulate product vision and positioning as well as produce comprehensive forecasts.

• Take ownership of feature design/priorities and proactively drive it with cross-functional teams (Creative/Art/Technical Directors and Production).

Qualification

• University degree

• 5+ years of experience in a similar position.

• Ability to work with and drive creative teams.

• Ability to balance metric-based decision making.

• Exceptional analytical, problem-solving, communication and teamwork skills.

Additional as a plus

• Experience in the gaming industry

• Knowledge of 3rd party tools (Analytics, attribution, in-app marketing & ad mediation) is a great plus

• Experience developing social/mobile games from concept to launch is a plus

• Knowledge of mobile F2P market and/or hyper-casual games

• Video and/or picture editing skills

Type of position: Full-time job

We thank you for your interest, however, only those candidates selected for an interview will be contacted. No agencies, please.