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Seed Capital invests in seed stage tech companies born in Denmark, with outstanding founder teams and global category winner potential.
Besides investments, Seed Capital assists companies with value-generating activities such as management support, business development, organizational and strategic planning, marketing, and ad hoc operational, financial, and legal assistance. They also help companies attract strong candidates for the board and identify the key early hires who are central to the success of companies.
Since 2004, Seed Capital has invested in a vast range of startups. The experience and network gained from over 300 investment cases is used to help innovative companies on their journey to become commercially successful and global category winners with multi-billion DKK exit potential. Some of the well-known companies that Seed Capital has invested in are Fullrate, Endomondo, Trustpilot, Vivino, Lunar Way and Templafy.
Seed Capital aims to lead the seed stage funding round – often as the first institutional investor. Average initial ticket size in DKK 10-15 million.
They prefer getting to know the companies they invest in at the pre-seed stage – for example when the companies have received their first angel funding and/or are beginning to get some traction in the market. At this stage Seed Capital will regularly meet with the founders, provide them sparring and network while evaluating whether they are a good fit with the Seed Capital portfolio and are reaching a stage where Seed Capital would like to engage. The next step would be a pitch for the partner group, followed by a term sheet negotiation if there is mutual interest, a due diligence process (team, market, tech, financial and legal) and closing.
Team with outstanding execution skills is essential. Seed Capital needs to believe that the founder / CEO founder can attract and build a world class organization. The product should address a clear pain in an attractive market (large and/or rapidly growing). At the seed stage Seed Capital needs proof of product in the market unless it is a deep-tech company or operate in a heavily regulated market (fintech). Seed Capital needs to believe that the company can reach series A level maturity (expansion) within 1-2 years.
A good pitch should be brief (maximum 10 slides) and generate enough interest to a (second) meeting. The good pitch specifies how you approach the factors relevant to your business: customer need, market, business drivers, product solution and technology concerns, value proposition, business model, team and ownership, investment opportunity, together with the history and future of the company.
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