🌍 What We Do:
We're all about giving fashion brands real data on resale.
🌱 Why It Matters:
Clothing is the 4th most polluting industry worldwide. Resale is the best way to act sustainably - every time a piece of clothing is resold, its lifetime extends, reducing carbon footprints.
The problem is fashion brands have no idea how much of their apparel is resold, who buys and sells, at what price, etc.
💁🏼♀️ Our Value Prop:
SecondSale provide brands unparalleled insights into (re)used clothing. We're helping brands not only reduce their environmental impact but also communicate about their sustainability initiatives without greenwashing.
📊 Our Offerings:
A comprehensive dashboard that makes sense of a brand's resale sustainability impact. From detailed CO2-saving overviews to customized reports that can be directly inserted into CSR statements, our platform offers actionable insights, all backed by real-time data from fashion resale platforms.
💬 What beta-customers are saying:
"SecondSale can help us encourage our community to shop more responsibly, and give us a way to talk about concrete sustainability outcomes backed by real data, and that's really exciting for us."
/Head of CSR at a prominent Danish fashion brand.
🚀 Where we are at:
We've validated the idea with clients, have a business plan and design in place. Next step for us is an MVP, partnerships and eventually fundraising. We're on a mission to increase second-hand, redefine how brands approach sustainability in fashion.
💡 What's the potential (thanks for reading this far):
Here's the thing. The fashion industry is hopelessly outdated when it comes to data. At the same time, there is a slew of new sustainability legislation coming from EU right now. And customers are increasingly turning to second-hand platforms. Beyond a dashboard, fashion brands need a solution to connect them to buyers and sellers on second-hand platforms. To add a customer touchpoint on resale sites that have a serious amount of traffic. Eventually, that's where we come in. If you want to be part of this, reach out!