As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Barn ska vara fria och trygga. Alltid, också på nätet. Men det finns faror på nätet som barn inte är rustade att hantera på egen hand. Tillsammans kan vi hjälpa och skydda våra barn mot Trast har lösningen. Och den är gratis.Trast kopplar ihop stark e-identifiering (BankID) med konton på t.ex. sociala medier och i spelchattar. På så sätt säkerställer vi att det finns en känd identitet bakom den man pratar med. Trast är ett nystartat initiativ som jobbar mot grooming via internet. Grooming online är män som på t.ex. sociala nätverk, spelchattar och i telefonappar lurar barn och ungdomar att dela med sig av avklädda bilder, filmer och annat. Detta är redan idag ett stort problem men det växer också snabbt. Grundproblemet är att det är så enkelt att vara anonymitet på nätet. Förövarna kan sitta hemma helt anonymt och därmed helt riskfritt. Det är det vi vill komma åt med Trast. Trast kopplar ihop stark e-identifiering (BankID) med konton på t.ex. sociala medier och säkerställer på så sätt att det finns en känd identitet bakom den man pratar med. Trast skiljer sig från andra liknande tjänster genom att vi övervakar inte barnen eller vad de chattar om, vi ser bara till att de kan vara trygga med vem de chattar med. Vår tjänst är också helt gratis så att alla barn ska kunna få del av den. Man kan läsa mer om hur på vår hemsida www.trastpånätet.se. Trast är en icke vinstdrivande insamlingsstiftelse. Vi finansierar tjänsten med bidrag från stiftelser, staten, privatpersoner och andra organisation samt genom sponsorsamarbeten med företag.

Founded in 2017, Habity is a Stockholm-based technology company passionate about simplifying your housing. From the overall market to the services and everything in between.

AscendXYZ is a successful software company with extensive aviation industry knowledge developing disruptive solutions for the aviation industry. Our solutions are built on top of data from satellites, aircraft (LiDAR), radar systems, and manually collected data. We take complex data sources and convert it into applicable, accessible, and actionable information used for airport safeguarding. We help airports and airlines avoid expensive and potentially dangerous bird strikes by revolutionising the way these are predicted. In other words – we make the sky safer by helping to prevent bird strikes in aviation. We have developed our existing solutions together with the European Space Agency. Specifically, for wildlife monitoring we have developed a radar solution that records bird activity, makes real-time risk models, and creates activity predictions. For obstacle assessment and management we deliver 3D terrain models processed to identify obstacles posing a danger to flight procedures. We are an international team of experienced and highly-skilled entrepreneurs, developers, engineers, and data science experts working in close collaboration with aviation industry specialists to support safe uninterrupted aircraft operations.

Airtame is a platform for shared screens across education and business. It lets people share their screen, join video calls, and show signage—wirelessly, from any device and operating system. IT teams can manage screens remotely, schedule content, and set up emergency alerts from Airtame Cloud. The platform works with both Airtame hardware and Airtame-enabled third-party hardware. Airtame helps teachers and teams get started without training or extra setup, and is designed for real-world environments with mixed tech. Whether you’re presenting in a classroom, running hybrid meetings, or sharing updates across a campus or office, Airtame keeps every screen useful and easy to use. Founded in Denmark in 2013, Airtame is trusted by thousands of schools and workplaces worldwide.

Pyne is a Danish data and AI consultancy on a mission to make companies truly data-driven - and AI-ready. We combine deep expertise in the modern data stack (dbt, Snowflake, Azure Data Platform, Power BI) with a growing focus on applied AI, helping clients go from raw data to intelligent, automated solutions. We're a small, technical team that punches above its weight. Our clients range from mid-sized Danish companies to international organizations, and we pride ourselves on delivering real, working solutions rather than slide decks and strategy documents. Whether it's building a profitability model from scratch, deploying agentic AI workflows, or getting a messy data landscape under control, we roll up our sleeves and get it done. At Pyne, you'll work closely with experienced data professionals across a variety of client projects. You'll get exposure to the full spectrum of modern data engineering, analytics, and AI - from cloud architecture and transformation layers to building proof-of-concept AI solutions that solve real business problems. We believe in continuous learning and give our team room to grow into emerging technologies. We're currently in an exciting growth phase, expanding our capabilities at the intersection of data infrastructure and AI. If you want to be part of a consultancy where your technical skills make a direct impact and where you're trusted to own your work, Pyne is the place.

Copli is a fast-growing software company improving how the world’s largest pharmaceutical companies create and review marketing content. Over the past years, we have become a trusted partner to top pharma companies worldwide, and our growth is accelerating. We are developing a system that makes the Medical, Legal, and Regulatory (MLR) review process for promotional materials faster and more reliable. This process is still done entirely by hand in most organizations. Our technology automates key steps, shortens approval timelines, and allows experts to focus on the work that matters most. Our founding team combines deep AI engineering experience with domain expertise from BCG and Accura. We're a small team that moves fast and ships often. If you want high ownership, interesting problems, and a seat at the table from day one, let's talk.

Our mission is to make commerce and its suppliers more efficient and data-driven. Our services are used by some of the largest brands in the Nordic countries, and we are proud to serve over 100 customers. What we do Our tools and expertise are based on combining quality-assured data with interactive maps. In our cloud-based platform, it’s easy to visualize data and work in a map and/or table environment to identify where business opportunities, potential, and target groups exist. How we work We offer a unique combination of data and powerful map tools. In our platform, relevant data and documentation are analyzed for quick and precise decisions. We provide tools for establishment, analysis, target group insights, prospecting, and optimization of sales forces and sales districts.

We are Starstuff. We are a compact team split between tech and business, building the world’s first AI-powered social platform for playable content. Think TikTok meets Roblox, powered by AI, and shaped by Gen Z and Gen Alpha. We are inventing a new content format: instant, social, playable creation — at the speed of memes. We have caught lightning in a bottle: 1.5M+ users, 80K+ creators, and 35M+ views on social. Now, we need to turn this viral explosion into a stable, scalable platform without slowing down innovation.

We are building Commu, a platform that helps cities strengthen community, reduce loneliness, and improve wellbeing through everyday acts of help between people. Across Europe, municipalities are facing the same problem: Loneliness is increasing (especially among elderly, newcomers and vulnerable groups). Preventive wellbeing work is underfunded and fragmented and cities struggle to activate citizens in a scalable, measurable way. At the same time, there are thousands of people who want to help but no simple structure to connect them with real needs. Commu solves this gap. We enable municipalities to activate residents, organizations and volunteers into one shared digital community, where people can easily ask for help, offer help, and participate in meaningful local actions. Cities get visibility, data and impact. People get connection, purpose and a sense of belonging. Cities need modern tools to support participation, not just services We already work with municipalities internationally, and now we are building Sweden from scratch. This is not about maintaining a system it’s about creating a new way for cities and people to work together.

We’re SpacelyLabs, and our mission is simple but ambitious: remove the physical friction that quietly drains revenue from the built world. The Problem: Spaces aren’t broken. They’re wasting money. Most buildings, stores, and travel hubs are designed with small, invisible barriers that push customers away without a sound. A door that’s too heavy. A layout that creates bottlenecks. A missing handrail that makes someone choose another venue. These aren’t just accessibility issues. They are abandoned revenue streams hiding in plain sight. A massive share of consumer spending power sits with people whose mobility is changing. When their experience feels hard, they don’t complain. They just don’t return. The result is a silent leak that operators never measure but feel in their balance sheets. We’re here to give businesses the superpower they’ve never had: the ability to see, measure, and fix friction before it kills throughput. The Solution: A performance engine for the physical world SpacelyLabs is a B2B SaaS platform that turns buildings into measurable, optimizable systems. Think of it as the analytics layer the physical world has been missing. We create Digital Twins of real spaces, analyze how people actually move and interact, and pinpoint exactly where friction blocks flow and revenue. Clear insights. Clear ROI. For Real Estate: We show how removing a tiny barrier can unlock a disproportionate boost in customer movement and spending. For Transport: We surface the critical interface problems that break seamless travel and cost operators loyalty. Our Unfair Advantage We’re building a ground truth dataset no one else has. Today: We collect verified, engineering-grade data through a specialized scout network. Tomorrow: It will be autonomous. We’re training computer vision models so a simple walkthrough video can generate a full friction map and commercial recommendation set instantly. This is where the product becomes magic. Why join now? We’re early, ambitious, and moving fast. We already have strong market signals and pilot discussions with major operators. The pain is obvious, the demand is real, and the opportunity is huge. If you want to build something technically challenging that changes how millions of people move through the world while opening a market worth tens of billions, this is the moment to jump in.

Celto blev startet med ønsket om at give mennesker nem adgang til indsigt i deres helbred – ikke gennem tilfældige råd, men gennem præcise data fra blodprøver. Vi tror på forebyggelse, optimering og langsigtet sundhed, hvor livskvalitet er lige så vigtigt som levetid. Navnet Celto udspringer af ordet celle, kroppens mindste enhed og fundamentet for alt liv. Det afspejler vores tilgang: små, målrettede målinger og justeringer kan skabe store resultater, når man arbejder systematisk og ser helheden. Celto hjælper dig med at forstå og optimere dit helbred gennem præcise sundhedstjek, data og personlig indsigt samlet ét sted.

UNYA Copenhagen is a volunteer-driven youth organization dedicated to empowering young people to engage with global challenges through the lens of the United Nations’ values and the Sustainable Development Goals. We create an inclusive platform where students and young professionals can learn, collaborate, and take action on issues like climate change, social inequality, peacebuilding, and innovation. We are addressing a clear and growing problem i.e. the disconnect between youth and global institutions. Many young people in Denmark care deeply about sustainability and justice but find it difficult to access meaningful opportunities to participate in international dialogue or contribute to real-world impact. This gap leaves motivated individuals without a channel to apply their energy, creativity, and ideas, while institutions miss out on fresh perspectives and engagement from the very generation that will inherit the future. UNYA Copenhagen bridges this divide by turning global ideals into local action. We organize interactive events, workshops, and panel discussions that make complex global topics accessible and relevant. Our activities are co-created by volunteers from diverse academic and cultural backgrounds who bring their own insights to the table. Through collaboration with universities, NGOs, and public institutions, we connect youth directly with experts and decision-makers, fostering a sense of shared responsibility and agency. What makes UNYA Copenhagen unique is our grassroots approach. We are not just an organization — we are a community that thrives on collective energy and creativity. Every project is designed by young people for young people, ensuring authenticity, inclusivity, and long-term motivation. Our strength lies in our diversity and the genuine commitment of our volunteers, who bring the UN’s global mission to life in a way that feels personal and actionable. The motivation behind UNYA Copenhagen is simple: we believe that youth engagement should not be limited to classrooms or conferences but should become a lived experience. We started this initiative because we wanted to make international dialogue tangible, local, and inspiring. Our team members share a passion for learning, community-building, and positive change — values that drive us to dedicate our time to building something meaningful together. Today, UNYA Copenhagen continues to grow as a platform where ideas turn into impact. We are seeking motivated individuals who want to gain experience in leadership, communication, and project management while contributing to a global cause. By joining The Hub’s Community Program, we hope to reach more passionate volunteers who want to be part of a dynamic network that connects Copenhagen’s youth with the world.

Acodyne is a cargo drone startup developing heavy-lift, high-speed UAVs designed to enable logistics in remote, challenging, and contested environments. Our mission is to provide a faster, more flexible alternative to traditional transport solutions—supporting critical supply chains in both civil and defense applications. By combining advanced aeronautics with robust engineering, we are building UAVs capable of carrying substantial payloads over long distances, even in environments where conventional transport cannot operate. Acodyne is based at DTU in Lyngby, with our workshop and testing facilities located at Avedøre Airfield.

Staffer.ai — Fully Automated Hiring for Modern Teams Staffer.ai is a fully automated hiring platform built to serve lean, fast-moving companies that want to attract, assess, and hire top talent without the usual bottlenecks of traditional recruiting. Designed for startups and SMBs, Staffer eliminates the manual busywork of sourcing, screening, and coordination—so teams can focus on selecting the best candidates, not chasing them. What Staffer Does Staffer.ai combines deep recruiting expertise with advanced AI to automate 80% of the hiring process: • Sourcing: AI scouts and engages high-quality passive candidates who aren’t actively applying. • Outreach: Automated outreach and job distribution to maximize visibility—no manual posting. • Screening: Built-in assessments for both hard and soft skills, tailored to the role. • Scheduling: Integrated calendar and video tools handle all interview logistics. • Candidate Experience: A self-service portal keeps applicants informed and engaged. • Workflows: A centralized dashboard offers full transparency into the hiring funnel. • Branding: Instantly create branded, high-converting career pages. • Reference Checks: Automated reference collection—structured and time-saving. Why It Matters Hiring is often the most important—and most painful—part of scaling a company. Most small teams don’t have time to run structured, high-quality processes. Staffer fixes that: • No recruiter? No problem—Staffer handles the heavy lifting. • Slow hiring cycles? Reduce time-to-hire with fewer manual steps. • Poor candidate quality? Tap into passive talent you’d never reach with job ads. • Disorganized process? Streamlined workflows and full pipeline visibility. • Candidates ghosting? Keep them informed via automated updates and a dedicated portal. Built for Teams Without Time Staffer.ai is designed for founders, department leads, and talent teams who are hiring on top of everything else: 1. Startup Founders (10–100 people) • Pain: Hiring falls on the founders, but time is scarce. • Solution: Staffer runs a full process behind the scenes—sourcing, screening, and scheduling—so founders can move fast without drowning in admin. 2. Department Heads (Eng, Design, Sales) • Pain: No hiring expertise, unclear where to start, and overwhelmed by conflicting responsibilities. • Solution: Staffer gives them a plug-and-play hiring system—templates, assessments, workflows—that’s easy to manage and easy to trust. 3. People & Talent Leaders (50–300 people) • Pain: Coordinating hiring across departments with no unified tools. • Solution: Staffer standardizes hiring across teams, provides full visibility, and empowers managers with self-serve tools. Core Features • AI-Powered Passive Talent Search Go beyond job boards—Staffer identifies and engages top-tier passive candidates competitors miss . • Automated Sourcing & Outreach Roles are posted, distributed, and followed up on automatically—no chasing . • Integrated Assessments Screen objectively for skills that matter with structured, AI-generated evaluations . • Candidate Self-Service Portal Improves candidate experience with no added work for your team . • Calendar & Interview Automation Syncs interviews with internal calendars and handles reminders, links, and conflicts . • Instant Career Page Builder Publish an on-brand, high-converting careers page in minutes . • Reference Check Automation Structured reference requests sent and collected automatically—no phone calls needed . • Customizable Hiring Pipelines Stay on top of every candidate with a transparent, centralized workflow . Powered by Real Expertise Staffer was created by operators with deep backgrounds in recruiting, product, and AI—using state-of-the-art models (like Claude 4.0) and proprietary automation to deliver enterprise-grade results, in a self-serve, plug-and-play format .