The Friendship Project was created as a tribute to friendship and to bring more quality time with friends. Through inspiring experiences, meaningful conversations, and social products, The Friendship Project help people understand, nurture, and strengthen their friendships—so they can develope the friendships that they dream of.
The Friendship Project offers a range of events, products and experience boxes designed to create great experiences and deeper connections between friends. The main product is the FriendBox - a physical box which comprises various themed experience boxes containing everything needed for enjoyable gatherings with friends at home. Each box includes snacks, drinks, conversation cards and social activities Customers can choose between different themes such as Italy, Wellness, or Roadtrip down memory lane and enjo y activities like board games, yoga or DIY escaperoom . It's easy and requires minimal planning and preparation because everything is included in the box.
Fighting loneliness and the mental health crisis requires a collective effort psychologists, educators and teachers cannot solve the crisis alone, but there is much to learn from them. The Friendship Project draw inspiration from their methodologies and seek to integrate them in the product design . Much like physical health. It's not only the doctor, but also exercise s, proper nutrition and fitness programs that keeps our bodies in shape The Friendship Project advocate for inve s ting in our mental health and provide s everyday tools and resources to strengthen our social muscles so that we can create meaningful relationships together.
The Friendship Project was founded in dec. 2023 by Maja Arenfeldt Kragh. Maja is passion-driven nerd in friendships with a great interest in psychology and creating meaningful experiences. Having completed a Bachelor's in Design Culture and Economics at SDU (2017 2020) and a Master's in Experience Economy at Aarhus University (2020 2022), along with work experience as a project manager, Maja possesses skills in experience design, project management, user behavior , cultural change management, communication and branding.